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Displays & Signs

  • L'Oreal's Temporary P-O-P Fashioned for Attention

  • Chaps Countertop

    Chaps Countertop

  • L'Oreal Plenitude

    L'Oreal Plenitude

  • Sony P-O-P Communicates with Consumers at a Deeper Level

  • American Greetings International Friendship Center

    Product: International Friendship Center, featuring greeting cards, stationery, mugs, gift wrap and stickers
    Number of displays: 10,000
    P-O-P company: TCA Corp., Portland, Ore.
    Distribution: Drug stores, grocery stores and mass merchandisers
    Introduction: June 1992
    Duration: Promotional
    Construction: Corrugated cardboard
    A tie-in with a touring American Greetings exhibit encourages letter writing with pen pals around the world.
    American Greetings International Friendship Center

  • Miller Reserve Table Cards

    Miller Reserve Table Cards

  • Marlboro Countertop

    Product: Cigarettes
    P-O-P company: Display Systems Inc., Maspeth, N.Y.
    Number of displays: 1,000 domestic, over 10,000 international
    Average unit cost: $70
    Distribution: Convenience stores, gas/convenience stores, smaller square-footage outlets
    Introduction: June 1991
    Duration: Permanent
    Construction: Styrene and K-resin
    Designed by its international group, the Philip Morris counter merchandiser has been a hit in the United States.
    Marlboro Countertop

  • Beefeater Gin Backbar

    Product: Hiram Walker & Sons Beefeater gin
    Number of displays: 2,000
    P-O-P company: Heritage Frame and Glass Creations, Nesquehoning, Pa.
    Distribution: Bars
    Re-introduction: March 1992
    Duration: Permanent
    Construction: Acrylic
    Beefeater gin shines in new light from a back-bar bottle glorifier, which was reintroduced in March, after a successful stint behind the bar last summer.
    Beefeater Gin Backbar

  • L'eggs Sheer Energy

    Product: Sara Lee Hosiery L'Eggs Sheer Energy pantyhose
    Number of displays: 27,000
    P-O-P company: CB Displays, Winston-Salem, N.C.
    Distribution: Grocery and drug stores, mass merchandisers
    Introduction: November 1991
    Duration: Promotional
    Construction: Corrugated cardboard
    Retailers are already asking what animal will be next for Sheer Energy's black and white promotion, say L'Eggs officials.
    L'eggs Sheer Energy

  • Uni-point Pencils

    Product: Faber-Castell Uni-point pencil
    Number of displays: 3,000
    P-O-P company: Trans World Marketing, East Rutherford, N.J.
    Distribution: Stationery and office supply stores
    Introduction: January 1992
    Duration: Permanent
    Construction: Black vacuum-formed styrene
    Unhappy Uni-ball pens now have a partner with Uni-point pencils, which are merchandised on a newly released display.
    Uni-point Pencils
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