Displays & Signs

Product: Sara Lee Hosiery L'Eggs Sheer Energy pantyhose
Number of displays: 27,000
P-O-P company: CB Displays, Winston-Salem, N.C.
Distribution: Grocery and drug stores, mass merchandisers
Introduction: November 1991
Duration: Promotional
Construction: Corrugated cardboard
Retailers are already asking what animal will be next for Sheer Energy's black and white promotion, say L'Eggs officials.

Product: Faber-Castell Uni-point pencil
Number of displays: 3,000
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Stationery and office supply stores
Introduction: January 1992
Duration: Permanent
Construction: Black vacuum-formed styrene
Unhappy Uni-ball pens now have a partner with Uni-point pencils, which are merchandised on a newly released display.

Product: Home Series computer software
Number of displays: 400
P-O-P company: Tharco Inc., Tukwila, Wash.
Distribution: Home center and hardware stores
Introduction: July 1991
Duration: Temporary
Construction: Corrugated cardboard
Autodesk's Home Series software was tested in several Midwest chains before a national rollout.

Product: Ergodyne Corp. SafetyMates personal protective gear
Number of displays: 100
P-O-P company: Worrell Design, Minneapolis
Distribution: Hardware stores, home centers and lumber yards
Introduction: September 1991
Duration: Permanent
Construction: Painted steel, lithographed cardboard signs and vignettes
A new display for the SafetyMates line sent sales soaring in September, reinforcing the consumer's need for protective products.