Displays & Signs

Type: Counter with turntable/floorstand combination
Product: T-Bird sprinkler nozzles
Client: Rainbird Inc.
P-O-P companies: Hallkraft Container Corp., Ontario, Calif. (manufacturer); Santoro Associates, Upland, Calif. (designer)
Construction: Direct print and litho label combination on white corrugated cardboard with a Mylar laminate
Introduction: June 1992
Comments: The Mylar laminate was used to increase the display's durability and enhance its appeal.

Product: Coors, Coors Light and Coors Extra Gold beers
P-O-P company: Everbrite Inc., Greenfield, Wis.
Number of displays: 23,000
Distribution: On-premise and off-premise accounts
Introduction: January 1992
Duration: Permanent

Neon signs step into the environmentally conscious 21st century with three interchangeable elements.

Type: Floorstand
Product: Logitech mice
Client: Logitech
P-O-P company: Rapid Mounting & Finishing Co., Union City, Calif.
Construction: Solid-color silkscreened on corrugated cardboard; four-color silkscreened onto SBS then mounted to Sintra; Sintra side panels attached to tray with Viking screws
Introduction: September 1991
Comments: Combination of corrugated cardboard with more durable materials gives a permanent feeling. The actual product on display invites consumer interaction.

Type: Floorstand
Product: American Heart's Food Festival
Client: American Heart Association
P-O-P companies: John Stark Printing Co., St. Louis; Universal Display Co., St. Louis
Construction: Litho printed with aqueous coating; base piece is rubber-plate printed and U.V. coated
Introduction: September 1992
Comments: Pledge forms, quiz forms, pencils and pledge ballot box are attached to assist the consumer in requesting a food chart.

Product: Bulk candy
Number of displays: 9,000
Average unit cost: $400 (manufacturing cost)
Distribution: Grocery stores, chain convenience stores and drug stores
Introduction: February 1992
Duration: Permanent
Construction: Metal frame with plastic containers
Selling and storage of bulk candy is made attractive and easy with the use of a display that fits "everywhere and anywhere," an official says.

Product: Christmas-themed books
P-O-P company: Delta Manufacturing, Palisades Park, N.J.
Distribution: Bookstores, mass merchants, department and toy stores
Construction: Corrugated cardboard