Displays & Signs

Type: Triflex floorstand
Product: Boks footwear
Client: Lady Foot Locker and Reebok
P-O-P company: Medallion Associates, New York
Construction: Kraft paper mounted to corrugated cardboard, silkscreened and printed with two flat colors
Introduction: March 1992
Comments: This new product introduction display repeated the packaging design and created favorable reaction to ecology-sensitive packaging.

Type: Standee
Product: Diet Pepsi
Client: Pepsi-Cola Co.
P-O-P company: Great Northern Corp., Racine, Wis.
Construction: All litho mounted to corrugated cardboard; piano shroud made of black chipboard
Introduction: June 1992
Comments: The display was used not only as a display, but also as a photographer's background unit for in-store promotional events.

Product: Whittle Communications Dental Health Adviser
Number of displays: 37,000
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Dental offices
Introduction: February 1992
Duration: Permanent
Construction: Wood and plastic
The display was given a wood frame to better blend with the upscale decor of doctors' offices. It can be used mounted on a wall or set on a table top.

Product: Bats, IncrediBalls, and ball and batter's gloves
Number of displays: 500
Average unit cost: $400 (to retailer)
P-O-P company: RTC Industries, Chicago
Distribution: Sporting goods stores and mass merchants
Introduction: April 1992
Duration: Permanent
Construction: Interactive electronics, injection-molded case with sheet-metal back and graphics overlay with screening process

Products: Stroh's and Stroh's Light beers
P-O-P companies: Moebius Printing Co., Milwaukee (printing); Wescott Paper Products Co., Detroit (die cutting and finishing)
Distribution: Grocery and liquor stores
Construction: Printed on paper and mounted to chipboard

Type: Floorstand
Product: A Touch of Sun hair color
Client: Clairol Inc.
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Construction: Rubber-plate printed corrugated cardboard; four-color process lithograph mounted to corrugated cardboard and chipboard and then die cut
Introduction: January 1992