Displays & Signs

Type: Pole topper
Product: Wisk Power Scoop
Client: Lever Brothers
P-O-P company: Tremore Inc., North Brunswick, N.J.
Construction: Battery-powered motor for scoop motion; full four-color process litho mounts printed with fluorescent inks
Introduction: October 1992
Comments: The new product introduction required a strong visual to identify and draw attention to the Wisk "power scoop." A 3-D pop-out package replica features the scoop dipping in and out of the detergent.

Type: Floorstand
Product: Ban Clear deodorant
Client: Bristol-Myers
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Construction: EPS molded plastic; lenticular-motion riser card
Introduction: July 1991
Comments: The vacuum-formed molded plastic was used to create a display base that was a large-scale replica of the Ban Clear product and package. The lenticular motion, dual-vision riser attracted consumers' attention as they approached the display and enhanced communication of the "clear" product benefit.

Product: Winterfest beer
P-O-P company: Frederic Printing, Denver
Distribution: Off-premise locations
Construction: Cardboard

Type: End-aisle floorstand
Product: Nabisco cookies and crackers
Client: Nabisco Brands Inc.
P-O-P company: Conocraft Displays, Sussex, N.J.
Construction: Swedged metal tubes (shelf supports); wax dipping (internal partitions and base, bottom edge); UV inks (printed corrugated cardboard pieces); test corrugated cardboard (internal structure); hand gluing (multi-ply rigid panels)
Introduction: July 1992
Comments: The display was manufactured to last a minimum of three months.

Type: Floorstand endcap display
Product: Wet N' Wild Fantasy Makers
Client: Pavion Ltd. USA
P-O-P company: Taurus Packaging & Display Corp., Cherry Hill, N.J.
Construction: Combination flexo and litho printing on corrugated cardboard; fine line screen vignettes and DayGlo inks
Introduction: October 1992
Comments: Excitement and interest were accomplished through graphics, structural design and fine line screen flexo printing.

Type: Freestanding floor display
Product: Mother's Zoo Pals animal cookies
Client: Mother's Cake & Cookie Co.
P-O-P companies: Western Packaging & Display Corp., Novato (manufacturer); Stylus, Emeryville, both of Calif., (graphics)
Construction: Litho-mounted base and header; flexo-printed cage frame; yellow gloss-wrapped poles Introduction: June 1992
Comments: The display aided in the promotion of Mother's new Zoo Pals in 8-ounce bags.

Type: Floorstand
Product: Vanderbilt Estates wallpapers and borders
Client: FSC Wallcoverings
P-O-P company: Thomson-Leeds Co. Inc., New York
Construction: Bleached white corrugated cardboard with gradated lithograph printing for a marbleized effect; finished with varnish
Introduction: March 1992

Client: Anheuser-Busch Inc.
Producer: Multiplex Display Fixture Co.