Displays & Signs

Client: Cooper Lighting
Producer: DCI Marketing

Client: Kraft General Foods
Producer: DCI Marketing

Client: Champs Sports
Producer: Medallion Associates Ltd.

Product: Blacktop shoes
P-O-P company: Medallion Associates, New York
Number of displays: 1,600
Distribution: Foot Locker stores
Introduction: April 1992
Duration: Promotional
Construction: PETG plastic (fence), rubber (mat), chipboard tube with process wrap (pole), Fome-Cor with corrugated cardboard (backboard)
Reebok is taking advantage of the untapped market for outdoor basketball shoes. The Blacktop shoe promotion is an extension of 1991's success story.

Client: Bailey Hat Co.
Producer: R.P. Creative Sales Inc.

Client: R.J. Reynolds Tobacco Co.
Producer: Shannen Promotions Inc.

Product: One Great Soap
Number of displays: 3,000
P-O-P company: Ledan Inc., New York
Distribution: Department stores
Introduction: May 1992
Duration: Permanent
Construction: Acrylic
Retailers are working themselves into a lather over a bubbler for One Great Soap.

Client: Lancome, Paris
Producer: Shannen Promotions Inc.
Versatile cube props can be backlit and can take the form of a variety of shapes, including table tents, cubes and mobiles.