Displays & Signs

Product: Anheuser-Busch Michelob Golden Draft and Golden Draft Light beers
Number of displays: 500 (edge-lit signs); 1,500 to 3,000 (animated barrel spectaculars)
P-O-P companies: Promotional Products, Tarrytown, N.Y. (edge-lit sign); Lakeside Ltd., Minneapolis (animated barrel spectacular)
Distribution: On-premise locations (edge-lit sign); on- and off-premise locations (animated barrel spectacular)
Introduction: April 1992
Duration: Permanent

Type: Floorstand
Product: Killer Whale golf clubs
Client: Wilson Sporting Goods
P-O-P company: KMG Direct, Hoboken, N.J.
Construction: Coated stock and SBS; litho-mounted base was both glued and reinforced with polyethylene connectors
Introduction: July 1992

Type: Pallet display
Product: Various video cassette titles
Client: Walt Disney Home Video
P-O-P company: Jefferson Smurfit Corp., Tri-Pak Division, Chicago
Construction: Heavy-weight corrugated cardboard with specialty gluing
Introduction: March 1992

Type: Triflex floorstand
Product: Boks footwear
Client: Lady Foot Locker and Reebok
P-O-P company: Medallion Associates, New York
Construction: Kraft paper mounted to corrugated cardboard, silkscreened and printed with two flat colors
Introduction: March 1992
Comments: This new product introduction display repeated the packaging design and created favorable reaction to ecology-sensitive packaging.

Type: Standee
Product: Diet Pepsi
Client: Pepsi-Cola Co.
P-O-P company: Great Northern Corp., Racine, Wis.
Construction: All litho mounted to corrugated cardboard; piano shroud made of black chipboard
Introduction: June 1992
Comments: The display was used not only as a display, but also as a photographer's background unit for in-store promotional events.

Product: Whittle Communications Dental Health Adviser
Number of displays: 37,000
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Distribution: Dental offices
Introduction: February 1992
Duration: Permanent
Construction: Wood and plastic
The display was given a wood frame to better blend with the upscale decor of doctors' offices. It can be used mounted on a wall or set on a table top.