Displays & Signs

Usher Candy Prepack Floorstand
HML Designs Inc.

Product: Anheuser-Busch Michelob Golden Draft and Golden Draft Light beers
Number of displays: 500 (edge-lit signs); 1,500 to 3,000 (animated barrel spectaculars)
P-O-P companies: Promotional Products, Tarrytown, N.Y. (edge-lit sign); Lakeside Ltd., Minneapolis (animated barrel spectacular)
Distribution: On-premise locations (edge-lit sign); on- and off-premise locations (animated barrel spectacular)
Introduction: April 1992
Duration: Permanent

Type: Floorstand
Product: Revlon Jean Nate bath and body care product line
Client: Revlon Inc.
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Construction: Corrugated cardboard; foam core; injection-molded trays; litho and rubber- plate printing
Introduction: March 1992

Type: Floorstand/power wing
Product: Reach Advanced Design toothbrushes
Client: Johnson & Johnson Consumer Products Inc.
P-O-P company: Dimensional Merchandising Inc., Livingston, N.J.
Construction: Bleached white corrugated cardboard; high-impact styrene; three-color oil-base printing
Introduction: January 1992
Comments: Through the use of vacuum-formed inserts, the product was easily prepacked, highly visible and easily removed. Due to placement of copy, an area riser card was not needed.

Type: Floorstand
Product: Vibrant paint shield
Client: Meguiar's
P-O-P company: Fleetwood Container & Display, Vernon, Calif.
Construction: Flexographic printing with ultraviolet coating
Introduction: April 1992
Comments: The display was designed to bring visibility to the product. It had to have a high-end look, and the U.V. coating gave it the look of a polished, high-gloss finish.

Type: Pole topper
Product: Beefeater gin
Client: Hiram Walker & Sons Inc.
P-O-P company: IDL Inc., Pittsburgh
Construction: Offset printed on coated paper; laminated to paper board stock; dimensional appliques ("tip-ons"); blinking lights
Introduction: October 1991
Comments: The lights were utilized to enhance the wintery night scene and draw attention. The motion of the gift box dropping down the chimney reinforced the possibility of Beefeater as a gift.

Type: Floorstand
Product: Coppertone Sport sunscreen
Client: Schering-Plough Healthcare Products
P-O-P company: Trans World Marketing, East Rutherford, N.J.
Construction: Corrugated cardboard base; vacuum-formed header and product tray
Introduction: April 1992

Product: Sunglasses
P-O-P company: Display Systems Inc., Maspeth, N.Y.
Number of displays: 500 (counter displays); 1,000 (in-case displays); and 2,500 (mirrors)
Distribution: Sporting goods stores, camera retailers, and sunglasses, men's specialty and department stores
Introduction: July 1992
Duration: Permanent
Construction: Plexiglass
Deterring pilferage, promoting a reputable brand name and appealing to the vanity of consumers, Nikkon's sunglasses display aims to keep everyone in sunshiny spirits.

Products: Mini Sampler, Mini Cherries and novelty products
P-O-P company: Alliance Display Co., Winston-Salem, N.C.
Distribution: Mass merchants, chain drug and grocery stores
Construction: Corrugated cardboard