Displays & Signs

Client: Converse
Producer: Thomson-Leeds Co.
Category: Inflatables
Comments: In the client's television commercials, NBA star Larry Johnson dresses as the character Grandmama and jumps through the ceiling. This inflatable re-creation attaches to the retailer's ceiling with a foamboard panel that simulates a cracked ceiling. The detailing is identical to the TV commercial down to the soles of his/her shoes.

Client: Hoosier Lottery
Producer: Robert Nielsen & Associates
Category: Extruded Plastic: Sign
Comments: This indoor/outdoor sign has completely updatable, interchangeable graphics. The vacuum-formed polyethylene numbers are completely self-contained. They can be changed by using the thumb-twist access screws -- tools aren't required.

Client: The NRA
Producer: Stout Marketing
Category: Screen printing/silkscreening
Comments: The client needed precise color reproduction. Each cartridge image was stripped in from an individual four-color transparency.

Client: Reebok
Producer: RTC Industries Inc.
Category: Metal/Wire: Floorstand
Comments: The display's touch-and-feel technology panel stimulates customer interaction. Perforated metal gives it the strength needed for two years of use.

Client: Procter & Gamble Co.
Producer: Design Productions
Category: Multiple Materials: Multiple configurations
Comments: The client needed a flexible display in two configurations: a three tray display for drug store chains, and a five-tray version for mass merchants. The large tower cantilevers more than 100 pounds of unstable products on a 6-foot-tall mobile display, yet has a small, 15-inch-by-18-inch footprint. The shapes and colors evoke the sun and surf, reinforcing the product's image.

Client: The Gillette Co.
Producer: Henschel-Steinau Inc.
Category: Paperboard: Prepack floorstand
Comments: A Canadian version of the U.S. display, it cost 33 percent less yet displays 33 percent more product. The design solution was to replace the original's expensive plastic base with a corrugated, photographic duplicate. Plastic hangers secure trays onto the paperboard display area.

Client: McNeil Consumer Products Co.
Producer: Henschel-Steinau Inc.
Category: Multiple Materials: Endcap, sidekick or power wing
Comments: The client's goal was to gain a permanent position in stores' end aisles. To ensure durability, the side panels, shelves, top and bottom caps were made from injection-molded, medium-impact styrene. Masonite was used as the back wall for structural integrity. Dual-purpose hardware allows for different retail hanging environments.