Displays & Signs

Client: Hewlett-Packard
Producer: RTC Industries Inc.
Category: Paperboard: Counter, shelf or table unit
Comments: The client needed quick production of a tray and header system for an inkjet printer launch. The project was designed entirely on a computer and shipped within two weeks. The base reinforces advertising themes while explaining product features.

Client: Nike
Producer: Rapid Mounting & Finishing Co.
Primary Design Company: Nike Image Design
Category: Fabricated Plastic: Counter, shelf or table unit
Comments: This countertop display explains a variety of specialized products for the women's market. The display was made of heat-formed, 2 mm black Sintra with silkscreened and litho-printed images that were embossed and mounted.

Client: Spalding Sports Worldwide
Producer: Promotional Industries Inc.
Category: Metal/Wire: Counter, shelf or table unit
Comments: The use of brass side panels and a brass riser create an upscale, permanent image. The shadow-box treatment draws attention to the graphics. The display takes up 1 square foot of space yet holds 96 products.

Marketing managers battle cola giants every day for display space and customer attention

Client: Coty Inc.
Producer: Trans World Marketing
Category: Multiple Materials: Counter, shelf or table unit
Comments: The molded sides replicate window panes, allowing consumers to fully experience the aroma. The use of semipermanent materials, such as injection-molded sides and corrugated shelves, encourage long-term retail placement.

Client: Maybelline Inc.
Producer: Advertising Display Co.
Category: Injection-molded Plastic: Wall unit
Comments: This modular wall system accommodates a variety of packaging sizes as well as differing drug-store and mass-merchant planograms. Each interlocking module is customized with one of seven product trays or hooks. Trays for uncarded products contain spring-load pushers. Modules feature pull-out trays for price labels.

Client: Sega of America
Producer: RTC Industries Inc.
Category: Interactive, Video or LCD: Counter, shelf or table unit
Comments: These disposable, colorful 3-D covers fit over the retailers' video cassette players. They were produced in just two weeks to coincide with the release of a new video game. After designing small prototypes, the artwork was created in Adobe Photoshop, sized, sent directly to film, mounted to chipboard, die cut and assembled.

Client: SmithKline Beecham Consumer Brands
Producer: Henschel-Steinau Inc.
Category: Injection-molded Plastic: Floorstand
Comments: Retailers can set up this 6-foot-tall, proportional enlargement of a toothbrush in five minutes. The toothbrush section is shipped in two snap-together halves plus a base. Injection-molded styrene was used to ensure structural integrity and stability. The raised bump on the handle was vacuum-formed and preattached to the handle's understructure.

Client: Fila USA Inc.
Producer: Clark Productions Inc.
Category: Fabricated Plastic: Wall unit
Comments: Slatwall adapters and dividers create a strong in-store presence without using any floor space. The system is delivered in a shipping tube.