Displays & Signs

Product: New York Telephone Co. Call ID
Number of displays: 350
P-O-P companies: Display Creations Inc., Brooklyn, N.Y. (unit design and manufacture); Florville Design, New York (artistic design)
Distribution: Retail stores and electronic specialty stores
Introduction: December 1992
Duration: Permanent
Construction: Fabricated Lucite, silkscreened, stepping motor with a circuit board attached to each unit, which drives a picture card. The display is battery powered.

Client: R.W. Frookie
Product: Cookies
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Introduction: November 1992
Construction: Injection-molded, medium-impact styrene legs and trays; injection-molded K-resin dump bin panels; one-color, rubber-plate printed corrugated skirt; die-cut styrene; foam stick; silkscreening; and a five-color, litho-mounted sign to B-flute corrugated.

Products: Ski goggles and sunglasses
Number of displays: 1,500 goggles displays; 300 sunglasses countertop displays; and 1,000 in-case trays
P-O-P company: E and E Display Group, Lawrence, Kan.
Distribution: Sporting goods, sports specialty and ski stores
Introduction: November 1992
Duration: Permanent
Construction: Vacuum-formed base and clear plexiglass cells
Smith Sport Optics is utilizing displays to promote brand recognition and to create a link between its ski goggles and sunglasses divisions.

Product: Room Decorating Kits
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Number of displays: 5,000
Distribution: Mass merchants and home center stores (small kit); specialty stores, wallpaper and baby stores (large kit)
Introduction: November 1992
Duration: Temporary
Construction: Corrugated with vacuum-formed base and wooden dowels
This corrugated display has a number of components that make it sturdy, and as a result, longer lasting than a dump bin, an official says.

Client: Thumann's Deli Meats
Product: Deli meats
P-O-P company: Heritage Frame & Glass Creations, Nesquehoning, Pa.
Introduction: September 1992
Construction: Laminated wood-core frames, Melamine, glass, polystyrene, silkscreen printing, mirroring (silvering) and Perma Coat chalkboard surface.