Displays & Signs

Product: Guitar strings
P-O-P company: Neon Glassworks, Louisville, Colo.
Number of displays: 400
Distribution: Music stores
Introduction: December 1992
Duration: Permanent
Construction: Exposed neon with neo-grid subscript
A neon sign for J. D'Addario is designed to bring attention to a product that is often relegated to a single store location.

Product: Spicy Thai Peanut Bake
Number of displays: 5,000
Distribution: Supermarkets
Introduction: August 1992
Duration: Temporary
Construction: Corrugated
A prepacked shipper was created in hopes of getting Spicy Thai Peanut Bake into supermarkets and ultimately placed permanently on retailers' shelves.

Client: Guiltless Gourmet
Product: Guiltless Gourmet tortilla chips and salsa
P-O-P company: Display Technologies, Long Island City, N.Y.
Introduction: June 1992
Construction: Plastic
Comments: A semi-permantent display was required to distinguish the product from other brands. This attractive, plastic floor rack was designed to stimulate impulse shopping. Bold, eye-catching graphics on the trays, along with a special die-cut header card demand customer attention. The unit is easy to assemble.

Client: Sara Lee/Douwe Egberts
Product: Duyvis brand nuts and snacks
P-O-P company: The Howard Marlboro Group Worldwide, New York
Introduction: April 1992
Construction: Sheet metal with shelves of metal and wire. Injection-molded dividers and plastic extrusions. Graphics can be inserted into the sheet-metal header.
Comments: The design offers a retailer flexibility in snack merchandising. Any number of modules can be used to make an in-line category management system, allowing the section to conform to individual store floor plans.

Product: Diversified Products The Door Thing
P-O-P companies: Retail Design Strategies, Altanta (design); Dyment Co., Lithia Springs, Ga., (manufacture)
Number of displays: 5,000
Distribution: Sporting goods stores, mass merchants, drug store chains
Introduction: March 1993
Duration: Temporary
Construction: Corrugated
A small elastic band on the display simulates the product. The band attaches with clips to the cutout door and to the model's outstretched leg.

Product: Nissan Motor Corp. Infiniti Communicator Series portable and mobile phones
P-O-P company: The United Group, South Gate, Calif.
Number of displays: 150
Distribution: Infiniti dealerships
Introduction: August 1992
Duration: Permanent
Construction: Heat-bent and silkscreened acrylic (header); die-cut Sintra (phone holders); wood (base and shelves)
For those who can simultaneously talk and drive, Nissan is offering mobile and portable phones courtesy of a new display in Infiniti dealerships.

Products: Original Coors, Coors Light, Coors Extra Gold, Keystone, Keystone Light, Keystone Dry and Cutter
P-O-P companies: Coors Creative Services (concept); Everbrite, Greenfield, Wis. (design and manufacture)
Distribution: On-premise locations and liquor stores
Construction: Injection-molded polycarbonate plastic, neon tubing

Product: Air Weights
Number of displays: 500
Distribution: Sporting goods and department stores
Introduction: December 1992
Duration: Temporary
Construction: Corrugated (header); plastic (base)
The pump is what makes the product unusual and an ideal candidate for an interactive display.