Displays & Signs

Client: Geo. A. Hormel & Co.
Producer: United States Display Co.
Category: Paperboard: Endcap, sidekick or power wing
Comments: Designers created a flexible display that could be set in multiple positions within a store. Corrugated and tag stock were used to stay within budget. Rolled tag stock creates a 3-D "roof tile" effect, while reinforced trays support the weight of the products.

Client: Hewlett-Packard
Producer: RTC Industries Inc.
Category: Paperboard: Counter, shelf or table unit
Comments: The client needed quick production of a tray and header system for an inkjet printer launch. The project was designed entirely on a computer and shipped within two weeks. The base reinforces advertising themes while explaining product features.

Client: Nike
Producer: Rapid Mounting & Finishing Co.
Primary Design Company: Nike Image Design
Category: Fabricated Plastic: Counter, shelf or table unit
Comments: This countertop display explains a variety of specialized products for the women's market. The display was made of heat-formed, 2 mm black Sintra with silkscreened and litho-printed images that were embossed and mounted.

Client: Spalding Sports Worldwide
Producer: Promotional Industries Inc.
Category: Metal/Wire: Counter, shelf or table unit
Comments: The use of brass side panels and a brass riser create an upscale, permanent image. The shadow-box treatment draws attention to the graphics. The display takes up 1 square foot of space yet holds 96 products.

Client: Coty Inc.
Producer: Trans World Marketing
Category: Multiple Materials: Counter, shelf or table unit
Comments: The molded sides replicate window panes, allowing consumers to fully experience the aroma. The use of semipermanent materials, such as injection-molded sides and corrugated shelves, encourage long-term retail placement.

Client: Maybelline Inc.
Producer: Advertising Display Co.
Category: Injection-molded Plastic: Wall unit
Comments: This modular wall system accommodates a variety of packaging sizes as well as differing drug-store and mass-merchant planograms. Each interlocking module is customized with one of seven product trays or hooks. Trays for uncarded products contain spring-load pushers. Modules feature pull-out trays for price labels.

Client: Sega of America
Producer: RTC Industries Inc.
Category: Interactive, Video or LCD: Counter, shelf or table unit
Comments: These disposable, colorful 3-D covers fit over the retailers' video cassette players. They were produced in just two weeks to coincide with the release of a new video game. After designing small prototypes, the artwork was created in Adobe Photoshop, sized, sent directly to film, mounted to chipboard, die cut and assembled.