Displays & Signs

Product: Ciba Consumer Pharmaceuticals Acutrim appetite suppressants
Number of displays: 10,000
P-O-P company: Art Industries of New York Inc., New York
Distribution: Food, drug and mass merchants
Introduction: March 1994
Duration: Temporary
Construction: Corrugated, SBS board
The display for Acutrim appetite suppressants reflects the feminine, hour-glass shape of the product's redesigned packaging.

Product: Avenue Records War's "Peace Sign" album
Number of displays: 5,000-10,000
P-O-P companies: Art Hotel (design), Los Angeles; Hallkraft Container Corp. (manufacture), Ontario, Calif.
Distribution: Record stores
Introduction: August 1994
Duration: Temporary
Construction: Die-cut, label-laminated, B-flute corrugated with a UV coating
Avenue Records is promoting the comeback of the musical group War with a variety of point-of-purchase materials, including a bin divider that illustrates the group's musical history.

Product: Freixenet USA Inc. Cordon Negro sparkling wine
Number of displays: 5,000 with English text; 1,000 with Spanish text
P-O-P companies: Sanchez & Lonchar (design); George Rice & Sons (manufacture), both of San Francisco
Distribution: Liquor stores, supermarkets and convenience stores
Introduction: May 1994
Duration: Temporary
Construction: 24-point cardboard with five-color printing plus varnish (base card and photos); lightweight wood (mounting slats)

Producer: Hex key wall display
Client: Eklind Tool Co., Chicago
P-O-P company: The Sales Factory, Greensboro, N.C.
Comments: Designed to save space, this wall display describes the company's complete line of fold-up hex keys. Since many customers are unfamiliar with the product, the backer card has large graphics to explain its applications. It can accommodate both standard and scanner hooks.