Displays & Signs

Product: Flitz International Ltd. FZ Metal Polishing Towelettes
Number of displays: 250,000
P-O-P company: Beck Carton Co., Milwaukee
Distribution: Pro shops, pawn shops, hardware, plumbing, gift, specialty and sporting goods stores
Introduction: February 1994
Duration: Temporary
Construction: Chipboard
Prepacked countertop displays find homes in a variety of stores for a hard-to-classify product line: FZ Metal Polishing Towelettes.

Producer: Mobile tool merchandiser
Client: Ames Lawn & Garden Tools, Parkersburg, W.Va.
P-O-P company: E-B Advertising Display Co., Massillon, Ohio
Comments: This freestanding, mobile unit takes up 15 square feet of floor space, yet holds the product volume of an 8-foot gondola. It is constructed of lightweight tubular steel and rolls on heavy-duty locking wheels. It can be assembled in single-panel, T-shaped, H-shaped and four-panel configurations. Graphics can be changed for seasonal promotions.

Producer: Cabinet hardware merchandiser
Client: Belwith International Ltd., Grandville, Mich.
P-O-P company: Fitch Inc. (design), Worthington, Ohio; IDL Inc. (manufacturing), Pittsburgh
Comments: This space-efficient merchandiser is composed of modules that are 48 inches wide and 79 inches high. Each module has 16 to 24 display bins identified by easy-to-change product strips. Graphics panels and selection guides match the products to room decors. With an optional 5-inch base, this gondola system can be used as a wall display.

Producer: Structural panels display
Client: Georgia-Pacific Corp., Atlanta
P-O-P company: In house
Comments: Built to withstand the wear and tear of a high-traffic loading area, this wall or warehouse-rack display is available in sizes as large as 9 feet wide by 16 feet tall. Four-color application photos and sample panels educate consumers on the products' uses.