Displays & Signs

Products: Padlocks and combination locks
P-O-P companies: Advertising Promotions (padlock display), Elk Grove Village, Ill.; Cameo Container Corp. (combination lock display), Chicago; Bradley Printing (combination lock graphics), Des Plaines, Ill.
Distribution: Locksmiths and distributors (padlocks); mass merchants and home centers (combination locks)
Introduction: April 1996 (padlock display); June 1996 (combination lock display)
Duration: Permanent (padlock display); temporary (combination lock display)

Client: Warner Lambert
Product(s) Promoted: Cinnaburst gum
Producer: Grady McCauley
Location: North Canton, Ohio
Distribution: Supermarkets
Material/Process: 3M FloorMinders
Introduction: May 1996

Client: 3M Media
Product(s) Promoted: Oscar Mayer Hotwiches
Producer: Modernistic
Location: St. Paul, Minn.
Distribution: Supermarkets
Material/Process: 3M FloorMinders
Introduction: November 1996

Client: The Milwaukee Dustless Brush Co.
Product(s) Promoted: "Special Sweep" broom
Producer: Service Litho-Print Inc.
Location: Oshkosh, Wis.
Distribution: Showrooms at industrial and equipment supply companies
Material/Process: "Clear" Floor Art
Introduction: October 1996

Product: Comic books
Number of displays: 500
P-O-P company: AG Industries, Cleveland
Distribution: Mass merchants, specialty stores
Introduction: March 1996
Duration: Permanent
Construction: Laminated particleboard (front panels), painted hardboard (back panels), powder-coated tubing and wire, paper,PVC and vacuum-formed plastic (headers)

Product: Compaq Presario PCs
Number of displays: 30,000
P-O-P companies: Rives Carlberg (design), Houston; Serigraph Inc. (printing and production), West Bend, Wis.; Technigrafiks Inc. (film), Houston
Distribution: Computer stores nationwide
Introduction: July 1996
Duration: Permanent
Construction: Gloss white vinyl, polycarbonate arc, polyethylene support box, offset printing in five PMS colors, foam tape

Client: Microsoft South America
Product(s) Promoted: Computer software
Producer: SPC Graphics
Location: Hannibal, Mo.
Distribution: Computer software dealers
Material/Process: Traffic floor advertising system
Introduction: October 1996

Product: Contractor-Grade Nail Set
Number of displays: 7,000
P-O-P company: Hub Folding Box (plastic tray), Mansfield, Mass.
Distribution: Hardware stores nationwide
Introduction: September 1996
Duration: Temporary
Construction: Injection-molded plastic tray, litho label
Stanley Tools is using a prepaid drop shipper to introduce its new contractor-grade nail set. The display is similar to one used successfully to introduce the company's screwdrivers and hammers.