Displays & Signs

Client: Microsoft South America
Product(s) Promoted: Computer software
Producer: SPC Graphics
Location: Hannibal, Mo.
Distribution: Computer software dealers
Material/Process: Traffic floor advertising system
Introduction: October 1996

Product: Contractor-Grade Nail Set
Number of displays: 7,000
P-O-P company: Hub Folding Box (plastic tray), Mansfield, Mass.
Distribution: Hardware stores nationwide
Introduction: September 1996
Duration: Temporary
Construction: Injection-molded plastic tray, litho label
Stanley Tools is using a prepaid drop shipper to introduce its new contractor-grade nail set. The display is similar to one used successfully to introduce the company's screwdrivers and hammers.

Client: The Gap
Product(s) Promoted: Gap blue jeans
Producer: Sti
Location: Palo Alto, Calif.
Distribution: 525 Gap Kid stores
Material/Process: 3M FloorMinders
Introduction: July 1996

Client: SMZ Advertising/The Michigan Lottery
Product(s) Promoted: The Big Game lottery
Producer: Continental Identification Products Inc.
Location: Sparta, Mich.
Distribution: Supermarkets, c-stores
Material/Process: General Formulations Traffic Graffic floor advertising film
Introduction: October 1996

Client: Lee Hill
Product(s) Promoted: Canadian Mist whiskey
Producer: GFX International
Location: Buffalo Grove, Ill.
Distribution: Liquor stores
Material/Process: 3M FloorMinders
Introduction: April 1996

Client: Family Bookstores
Product(s) Promoted: Promise Keepers literature
Producer: Spartan Graphics
Location: Sparta, Mich.
Distribution: 185 Family Bookstore retail stores
Material/Process: General Formulations Traffic Graffic floor advertising film
Introduction: July 1996