Displays & Signs

Client: Makita U.S.A.
Product(s) Promoted: New line of high-impact/high-capacity drills
Producer Yunker Industries
Location: Lake Geneva, Wis.
Distribution: Hardware stores and home improvement centers nationwide
Material/Process: 4CP screen printed floor graphic
Introduction: December 1996

The Pro 930 Sport Utility Vehicle Island display, produced for Thule of Sweden, focuses on the active lifestyle of its customers. The display merchandises bicycle and ski carriers and other components, and has changeable graphics for individual sports and seasons.
   Designed by Cranston, R.I.-based Accent Display Corp., the display includes an information center with a non-removable catalog, product literature and an order center.

An interview with John Lombardi, Executive Vice President, Creative Group Worldwide, Revlon

Client: Jack's Pizza
Product(s) Promoted: Pizza
Producer: The Weidert Group
Location: Appleton, Wis.
Distribution: Supermarkets
Material/Process: Freestick/Litho
Introduction: May 1996

Client: Dr Pepper/7 UP (Brooks Beverage Co.)
Product(s) Promoted: 7 UP
Producer: STM Graphics
Location: Dallas, Texas
Distribution: Supermarkets
Material/Process: 3M FloorMinders
Introduction: December 1996

Product: Seasoned Salt
Number of displays: 2,500
P-O-P companies: Gage In-Store Marketing (manufacturing), Minneapolis; MGA Partnership Marketing (design), Paramus, N.J.
Distribution: United Artists Theaters
Introduction: June 1996
Duration: Temporary
Construction: Corrugated
Movie fans who visited United Artists Theaters got a taste of Lawry's Seasoned Salt via a brightly-colored countertop sampling unit.

Product: Absolut Vodka
Number of displays: 400
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: On-premise
Introduction: September 1996
Duration: Permanent
Construction: Stainless steel (bottle shape); neon tubing (illumination); acrylic (back); electronic power supply
Seagram Americas combined stainless steel, acrylic and neon in a series of signs designed to remind bar customers to take notice of Absolut vodka.