Displays & Signs

Client: Chicago Tribune
Product(s) Promoted: Newspapers
Producer: The Buhl Press Inc.
Location: Berkeley, Ill.
Distribution: C-stores
Material/Process: 3M FloorMinders
Introduction: July 1996

Client: University of Minnesota
Product(s) Promoted: Sports marketing partnership with Dayton-Hudson's Target stores
Producer: Vomela
Location: St. Paul, Minn.
Distribution: Mariucci Arena at University of Minnesota
Material/Process: 3M FloorMinders
Introduction: Fall 1994

Product: Young Mens', Juniors' and Kids' World clothing
P-O-P company: Presentations Plus, Long Lake, Minn. (manufacture)
Distribution: Dayton's, Hudson's and Marshall Field's department stores
Introduction: August 1996
Duration: Semipermanent
Construction: Four-color process heat-sublimated fabric banner
The towering 86-inch-tall Big Life banners in Dayton's, Hudson's and Marshall Field's department stores help show younger customers that the stores understand their lifestyle and clothing needs.

Product: Smoke and fire alarms
Number of displays: 1,500
P-O-P company: ASA Inc., Bensenville, Ill.
Distribution: Home center stores, lumberyards and hardware stores
Introduction: August 1996
Duration: Permanent
Construction: Wire, paper label
With impulse sales counting for so many smoke and fire detector sales, Fyrnetics has introduced a wire gravity-feed unit for smaller hardware stores and home centers.

To promote its Tanqueray gin, United Distilleries, Montreal, Quebec, chose an Animaction motion-sign. The signs are part of a national campaign to increase awareness of the product that also includes bus-shelter advertising, magazine advertising, Martini menu cards and coasters.
   "The Animaction motion-sign is an effective medium to convey the sophisticated mood and upscale image of Tanqueray gin," says Kathleen Leger, manager of merchandising and promotions for Tanqueray gin. "The sign comes to life, commands customer attention and maintains campaign continuity."

Client: Homeland stores
Product(s) Promoted: Savings Card program
Producer: Olympic Screen Craft & Lithography
Location: Fremont, Calif.
Distribution: Supermarkets and other retailers
Material/Process: General Formulations Traffic Graffic floor advertising film
Introduction: October 1996