Displays & Signs

Product: Ergonomic putty knives
Number of displays: 800
P-O-P company: Image Display & Packaging, Weyers Cave, Va.
Distribution: Home centers and hardware stores
Introduction: October 1996
Duration: Temporary
Construction: Corrugated
The countertop display for Red Devil's new ergonomic hand tools has been so successful that the company is working on a half-size version to expand its reach into smaller stores.

Client: Matrix Industries
Product(s) Promoted: Cold Front Big Refill
Producer: Visual Systems Inc.
Location: Milwaukee, Wis.
Distribution: C-stores
Material/Process: Pressure-sensitive vinyl
Introduction: July 1995

Client: Chicago Tribune
Product(s) Promoted: Newspapers
Producer: The Buhl Press Inc.
Location: Berkeley, Ill.
Distribution: C-stores
Material/Process: 3M FloorMinders
Introduction: July 1996

Client: University of Minnesota
Product(s) Promoted: Sports marketing partnership with Dayton-Hudson's Target stores
Producer: Vomela
Location: St. Paul, Minn.
Distribution: Mariucci Arena at University of Minnesota
Material/Process: 3M FloorMinders
Introduction: Fall 1994

Product: Young Mens', Juniors' and Kids' World clothing
P-O-P company: Presentations Plus, Long Lake, Minn. (manufacture)
Distribution: Dayton's, Hudson's and Marshall Field's department stores
Introduction: August 1996
Duration: Semipermanent
Construction: Four-color process heat-sublimated fabric banner
The towering 86-inch-tall Big Life banners in Dayton's, Hudson's and Marshall Field's department stores help show younger customers that the stores understand their lifestyle and clothing needs.

Product: Smoke and fire alarms
Number of displays: 1,500
P-O-P company: ASA Inc., Bensenville, Ill.
Distribution: Home center stores, lumberyards and hardware stores
Introduction: August 1996
Duration: Permanent
Construction: Wire, paper label
With impulse sales counting for so many smoke and fire detector sales, Fyrnetics has introduced a wire gravity-feed unit for smaller hardware stores and home centers.