Displays & Signs

Product: Jose Cuervo Gold and Jose Cuervo Margarita mix
Materials/Processes involved: Printed stoplight paper, printed bamboo wrapped poles, wire form, wire plate bases, foam tape and string with barbs.
Marketing objectives: To gain consumer awareness and trial during the Cinco De Mayo holiday period and beyond. Display needed to be large and impactful, while easy to transport and set up.
Producer company: United States Display, Hawk Point, Mo.

Product: Baron Phillipe de Rothschild wines
Materials/Processes involved: Injection-molded and vacuum-formed styrene with printed graphic panels.
Marketing objectives: Create a permanent display to hold five cases of wine. Interchangeable graphic panels to define space and variety being displayed.
Producer company: Ultimate Display Industries, Jamaica, N.Y.

An Interview with Penny Cleare, Director, Merchandising Services, Heublein Inc.

Product: Model trains
Number of displays: 500
P-O-P company: Everbrite Inc., Greenfield, Wis.
Distribution: Hobby shops
Introduction: December 1996
Duration: Permanent
Construction: Molded polycarbonate case, neon tubing, electronic power supply
The classic neon clock produced for Lionel Trains incorporates the company's logo along with its orange, blue and cream colors.

Product: Tsingtao beer
Number of displays: 100,000 bottle neckers; 2,000 mirrors; 25,000 menu cards; 1 million paper placemats; 40,000 posters; 100,000 table tents and 30,000 wall calendars
P-O-P companies: Lee Moorehead Integrated Marketing (co-design), St. Petersburg Beach, Fla.; Pinnacle Promotion Group Inc. (co-design), Chicago; DJB Associates (manufacture), Chicago; Advanced Mirror (co-manufacture and co-design of mirrors), Vernon, Calif.
Distribution: Supermarkets, convenience stores, Chinese restaurants and bars carrying Chinese beer