Displays & Signs

Marketer: M&M/Mars, Hackettstown, N.J.
Objective: To display a specified assorted mix of top selling M&M/Mars single bar/packages. It is space efficient, yet provides premium accessibility/visibility of the product mix.
Construction: Litho label mounted on corrugatedIntroduced: May 1997
Producer: Container Graphics & Display, Villa Park, Ill.

Marketer: Tootsie Roll Industries Inc., Chicago
Objective: To display the wide variety of packaged goods products available from the company. An angled base and tray add easy consumer shopability.
Construction: Corrugated
Introduced: May 1997

Marketer: Archibald Candy Corp., Chicago
Objective: To create a secondary placement to provide a "family look" for all Fannie May merchandising materials in-store. It can be anchored onto a prominent P-O-P piece already in place, a Fannie May freezer, or it can take advantage of underused wing space on its own.
Number of Displays: 260
Construction: Wire frame, rotationally molded plastic, vacuum-formed and screen-printed header
Introduced: June 1997
Producer: RTC Industries Inc., Rolling Meadows, Ill.

Marketer: Philadelphia Chewing Gum Corp., Philadelphia
Objective: A gravity fed dispenser that could hang as a sidekick was needed. The dispenser must hold an adequate amount of product and have an internal divider for added support.
Construction: 200-pound B-flute; bleach white liner (CIP); spot litho label
Introduced: September 1997
Producer: Weber Display & Packaging, Philadelphia

Product: Cutty Sark Scots Whisky
Number of displays: 1,500
P-O-P company: Visual Marketing Inc., Chicago
Distribution: On-premise accounts
Introduction: June 1997
Duration: Permanent
Construction: Wood and metal
This Cutty Sark bell serves as a 'tip' bell and reinforces the brand imagery.