Displays & Signs

Product: Cutty Sark Scots Whisky
Number of displays: 1,500
P-O-P company: Visual Marketing Inc., Chicago
Distribution: On-premise accounts
Introduction: June 1997
Duration: Permanent
Construction: Wood and metal
This Cutty Sark bell serves as a 'tip' bell and reinforces the brand imagery.

Product: Power lawn equipment
Number of displays: 50
P-O-P company: Global Creations L.L.C., Machesney Park, Ill.
Distribution: Outdoor power equipment dealers
Introduction: June 1997
Duration: Permanent
Construction: Wire grid, MDF base, styrene header
Lawn equipment is merchandised on one triangular tower rack, encouraging multiple sales.

Product: Coffeehouse greeting cards
Number of displays: 3,300
P-O-P company: Jefferson Smurfit Corp., Cincinnati
Distribution: Mass merchant, supermarket and drugstore chains
Introduction: July 1997
Duration: Promotional
Construction: Corrugated, vinyl pockets, plastic casters
American Greetings' corrugated display promotes a product tie-in outside of the greeting card department.

Marketer: Grupo Gamesa, Monterey Nueva Leon Mexico
Objective: To provide a secondary perimeter or endcap location for Gamesa's packaged cookie products to increase impulse buys.
Number of Displays: 500
Construction: Steel, vacuum-formed plastic, screen printed SINTRA, vinyl decals
Introduced: January 1997
Producer: Mark Novak & Associates Inc., Park Ridge, Ill.

Marketer: Nabisco Inc., Parsippany, N.J.
Objective: To develop a perimeter display placement strategy that was incremental to the usual display placement in the cookie and cracker aisle.
Number of Displays: 4,500
Construction: Slotted metal tubing frames; die-cut Coroplast panels; powder coated and screen printed mitered base with black bumper and levelers; sheet metal shelves and knife brackets; extruded price channels with double-sided tape; wire grid side panels
Introduced: January 1997

Marketer: Hershey Chocolate U.S.A., Hershey, Pa.
Objective: To achieve a high-visibility secondary placement in supermarkets.
Number of Displays: 5,000
Construction: The shipper is direct printed three colors on 200-pound B-flute bleached white with a four color litho label header. The base is direct printed three colors on 200-pound B-flute bleached white
Introduced: May 1997
Producer: McLean Packaging Corp., Philadelphia