Displays & Signs

Client: Brown & Williamson Tobacco Corp., Louisville, Ky.
Producer: Robert Nielsen & Associates Ltd., Rolling Meadows, Ill.
Marketing Objective: To create an item that would support a promotional campaign that focuses on bars and nightclubs. It was to be consistent with the graphic icon of the brand logo and reflective of the theme of "An American Original." One hundred percent of the units have been placed at retail with more on reorder.

Client: Orlando Wyndham, Australia
Producer: Gigantic Signs Pty Ltd., South Australia
Marketing Objective: To enhance the print promotion created by the advertising agency for the client and distributors of Wild Turkey Bourbon throughout Australia. Sales increased an average of 400 percent in stores that have used the display, according to the entrant.

More than 800 Northwest Airlines terminals were outfitted with new baggage measuring displays in early 1997. Used internationally by the airline, the units allow officials to limit the size of all carry-on baggage for compliance with airline regulations. The base of each display is made of a melamine-finished, engineered board with chrome accent/protective edging. Each display measures 26 inches wide, 32 inches high and 12 inches deep and is constructed to withstand the abuse and constant use at some of the world's busiest airports.
Producer: IWP Displays & Components, Minneapolis

Product: Deodorant, after shave and shaving products
Client: Gillette
Producer: Jaffe Artigos for Propaganda Ltd., Brazil

Publisher/Distributor: Trading Post Classifieds, Kingsport, Tenn.
Products Promoted: Newspapers
Objective: The compact rack holds up to 75 newspapers. While a slanted top shelf holds a supply of Trading Post Classifieds, three other flat shelves can display other newspapers. Fewer racks are needed per store, yet the number of publications can increase.
Distribution: Convenience stores
Number of Displays: 200
Construction/Materials: Tough Stuff sheet extruded from Spectar copolymer
Introduction: July 1997