Displays & Signs

Product: Easy Off Power Control switch
Number of displays: 500
P-O-P company: IWP Displays & Components, Minneapolis
Distribution: Home centers, lumberyards
Introduction: November 1997
Duration: Permanent
Construction: Melamine, acrylic header
ReiTech Corp.'s interactive display is stopping power equipment shoppers in their tracks to test the company's product.

Client: Wrangler, Greensboro, N.C.
P-O-P Company: Clearr Corp., Minnetonka, Minn.
Division: Permanent, Apparel and Sewing Notions
Size of Run: 150
Objective: The sign was designed to instantly inform consumers that Wrangler Rugged Wear is available in the store. It helps facilitate traffic toward the clothing area and has helped increase sales.

Colorful Kid City II Unit Now Features Full-Motion Video, Stereo Sound

Publisher/Distributor: Chicago Tribune, Chicago
Products Promoted: Newspapers
Objective: To enhance the look of the newspaper vending box with higher quality graphics. The graphics are aimed at helping consumers locate the box and promoting the publication.
Distribution: Bookstores, drugstores, supermarkets, airports and convenience stores
Construction/Materials: The newspaper logo graphics are made of reflective vinyl that helps outdoor visibility at night and in the daylight; the globe graphic on the side of the box is made of posterboard

Client: Coming Consumer Products Co., Corning, N.Y.
Producer: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Marketing Objective: To develop an ideal cookware, ovenware and tableware program. The display can be used with any one of eight product lines manufactured by Coming and can be customized for each retail location. Containing a full open-stock assortment, the unit lays out the entire program for easy consumer access.

Product: Imunal hair-care products
Client: Kadus
Producer: Sarno s.a.s., Italy

Product: Sunscreen and lotion
Client: Nivea
Producer: RISC, Belgium