Displays & Signs

Client: Frito-Lay Inc., Plano, Texas
P-O-P Company: DCI Marketing, Milwaukee
Division: Permanent, Snacks, Cookies and Crackers
Objective: This merchandiser brings new cross-merchandising opportunities to Frito-Lay's line of salsa and salty snacks. The display's permanency helped Frito-Lay capture additional space in targeted supermarket areas near the beverage aisle and cooler vaults.

Client: AT&T, Paramus, N.J.
P-O-P Company: Conocraft, McAfee, N.J.
Division: Permanent, Telecommunications
Size of Run: 250
Objective: To reduce costs related to permanent in-line stores while maintaining a retail presence for AT&T Wireless Services. By closing one store, the client could open kiosk locations in 10 regional malls, thereby increasing retail presence ten-fold for the same dollars and achieving a tremendous return on the company's investment.

Cosmetic Company: Elizabeth Arden Co., New York
Products: Elizabeth Arden Cosmetics
Objective: The master tester unit was designed to project fashion authority and entice consumers to touch, try and buy the products. A unique and innovative feature of this unit is cold cathode lighting used to illuminate the display. Regular illumination techniques would not work because the excessive heat would melt and/or destroy the product.
Distribution: Department and specialty stores
Introduction: July 1997

AG Industries
Imperial Home Decor Group
Comments: In the past, the merchandising for wallpaper and borders consisted of bins that mixed both product categories and brands. This display organized the shopping area so customers could make better-informed purchasing decisions. Gravity-fed acrylic trays put the product up front. A spinner features unusually large, 16-inch-wide samples. The prominent headers highlight product categories and decorating styles. The system can be customized to carry as few as 300 or as many as 1,000 wallcovering patterns.

Client: Sony Computer Entertainment America, Foster City, Calif.
P-O-P Company: Beeline Group Inc., Newark, Calif.
Division: Permanent, Home Entertainment - Interactive, Motion or Illuminated
Size of Run: 500
Objective: This flagship interactive display for Sony PlayStation allows consumers to experience the PlayStation game console, 3-D graphics and stereo sound.