Displays & Signs

Product: Hand tools and wall filler
P-O-P company: REA Displays, Fairfield, N.J.
Distribution: Home centers and hardware stores
Introduction: August 1997
Duration: Temporary
Construction: Corrugated
Red Devil created a combination merchandiser to help introduce its new Ergo 2000 Series of hand tools and cross-merchandise them with its Onetime Ready Mixed Filler. The corrugated display was designed in three versions to accommodate different sizes and combinations of products.

Client: Coca-Cola N.Y., Hawthorne, N.Y.
P-O-P Company: 3 Strikes USA Inc., Stamford, Conn.
Division: Temporary, Soft Drinks, Mineral Waters and Powdered Mixes
Size of Run: 1,000
Objective: To get displays in supermarkets as well as independent grocers using the patented photo Matrix reproduction process for producing special hanging banners that integrate visuals featuring the New York City skyline (the venue for the 1998 NBA All-Star Game) with Sprite graphics to activate the Sprite/NBA sponsorship of the All-Star game.

Client: Wine Alliance, Healdsburg, Calif.
P-O-P Company: Beeline Group Inc., Newark, Calif.
Division: Permanent, Cordials and Wines
Size of Run: 500
Objective: To design a display for chardonnay wine that complements the client's elegant, revamped wine label. The unit was designed to play off the grape leaf motif with organic shapes and scrolling vines.

Cosmetic Company: Estee Lauder Inc., New York
Products: Estee Lauder "Summer" Color Story
Objective: The unit angles straight into a visually impactful riser, which highlights several of the "testable" colors. With the approach of encasing sand, the unit gives a look and feel of summer and adds to the playfulness of the unit.
Distribution: Department and specialty stores
Introduction: April 1997
P-O-P Company: Consumer Promotions International, Mount Vernon, N.Y.

Cosmetic Company: Estee Lauder Inc., New York
Product: Lauder Pleasures For Men
Objective: Estee Lauder wanted to create an on-counter unit to present the full line of its new fragrance in a self-serve concept. By creating a streamline tower effect with three enclosed shelves housing up to 16 pieces of product, the retail selling space is maximized. The unit emphasizes the "open-sell" concept by being open on two sides.
Distribution: Department and specialty stores
Introduction: June 1997

Cosmetic Company: Kasmare Ltd., London
Products: Nicky Clarke Hairomatherapy haircare products
Objective: To leverage Nicky Clarke's celebrity status as a designer stylist with worldwide editorial exposure to promote a collection of haircare products uniquely formulated with aromatherapy properties.
Distribution: Drugstores and food/drug combo chains
Introduction: February 1998
P-O-P Companies: Graphic Converting Inc. (header), Niles, Ill.; Mid-America Printing (lithography), Chicago; Joliet Pattern (tray), Joliet, Ill.