Displays & Signs

Cosmetic Company: Mana Products Inc., Long Island, New York
Products: Black Opal Cosmetics
Objective: To merchandise the Black Opal line of cosmetics for women of color while assisting the consumer with choosing the proper shade(s) for their individual skin tone/complexion.
Distribution: Mass merchants and drugstores
Introduction: November 1997
P-O-P Company: Everbrite/Dauman Merchandising Group, New York

Cosmetic Company: Elizabeth Arden Co./Parfums International Division, New York
Product: Lagerfeld Jako fragrance
Objective: To produce self-service fragrance testers that promote the modern, stylish and masculine image of the young, professional Lagerfeld man. The hardware picks up the fragrance line motifs while enhancing the product and photography imaging to fit into the European marketplace.
Distribution: European parfumeries and department stores
Introduction: September 1997
P-O-P Company: Groupe Cartofage, Paris

Product: Easy Off Power Control switch
Number of displays: 500
P-O-P company: IWP Displays & Components, Minneapolis
Distribution: Home centers, lumberyards
Introduction: November 1997
Duration: Permanent
Construction: Melamine, acrylic header
ReiTech Corp.'s interactive display is stopping power equipment shoppers in their tracks to test the company's product.

Client: Wrangler, Greensboro, N.C.
P-O-P Company: Clearr Corp., Minnetonka, Minn.
Division: Permanent, Apparel and Sewing Notions
Size of Run: 150
Objective: The sign was designed to instantly inform consumers that Wrangler Rugged Wear is available in the store. It helps facilitate traffic toward the clothing area and has helped increase sales.

Black & Decker focuses on its two major channels, mass merchants and home centers, by drawing promotional ideas from a variety of categories outside the power tool realm.