Displays & Signs

Client: Dribeck Importers, Greenwich, Conn.
P-O-P Company: Universal Electric Sign Co., Maspeth, N.Y.
Division: Temporary, On-Premise - Illuminated or Motion
Size of Run: 2,000
Objective: To design a creative on-premise and off-premise display that reinforces the Beck's brand. To focus on the bottle and generate increased awareness of the brand.

Cosmetic Company: Elizabeth Arden Co., New York
Products: Elizabeth Arden Cosmetics
Objective: The master tester unit was designed to project fashion authority and entice consumers to touch, try and buy the products. A unique and innovative feature of this unit is cold cathode lighting used to illuminate the display. Regular illumination techniques would not work because the excessive heat would melt and/or destroy the product.
Distribution: Department and specialty stores
Introduction: July 1997

AG Industries
Imperial Home Decor Group
Comments: In the past, the merchandising for wallpaper and borders consisted of bins that mixed both product categories and brands. This display organized the shopping area so customers could make better-informed purchasing decisions. Gravity-fed acrylic trays put the product up front. A spinner features unusually large, 16-inch-wide samples. The prominent headers highlight product categories and decorating styles. The system can be customized to carry as few as 300 or as many as 1,000 wallcovering patterns.

Client: Sony Computer Entertainment America, Foster City, Calif.
P-O-P Company: Beeline Group Inc., Newark, Calif.
Division: Permanent, Home Entertainment - Interactive, Motion or Illuminated
Size of Run: 500
Objective: This flagship interactive display for Sony PlayStation allows consumers to experience the PlayStation game console, 3-D graphics and stereo sound.

An exclusive survey of convenience store retailers offers insight into their merchandising needs and policies.