Displays & Signs

Client: Cosmair Inc., New York
P-O-P Company: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Multiple Product Line Merchandisers
Size of Run: 2,000
Objective: To frame modular componentry of the L'Oreal Colour Endure line. The unit needed to clearly identify the product and call attention to the product category. The unit creates a Colour Endure boutique within any retail environment for the existing and new wall system componentry.

Product: Tennis balls
Number of displays: 10,000
P-O-P company: Fleetwood Container & Display Inc., Vernon, Calif.
Distribution: Supermarkets, drugstores and sporting goods chains
Introduction: February 1998
Duration: Temporary
Construction: Corrugated
A three-tier, stackable shipper for Penn Championship tennis balls remedies problems that were encountered with an older merchandiser.

Cosmetic Company: Helen of Troy/Revlon, El Paso, Texas
Products: Revlon Nail Enhancer/Nail Tip Profiles
Objective: To attract women to the nail section and to educate them on how to size their hands to get the perfect fitting nail tip. Showing the different shapes in an interactive way also lets women determine what style nail they like best on their hands.
Distribution: Drugstores, mass merchants, supermarkets
Introduction: July 1997
P-O-P Company: Phoenix Display, West Deptford, N.J.

Client: AirTouch Cellular, Walnut Creek, Calif.
P-O-P Company: Beeline Group Inc., Newark, Calif.
Division: Permanent, Telecommunications
Size of Run: 250
Objective: To design a dramatic freestanding floor unit that displays three to four mobile phones and allows the customer to hold and interact with the phone.

Client: Anheuser-Busch Inc., St. Louis
P-O-P Company: Decision Point Marketing Inc., Winston-Salem, N.C.
Division: Temporary, Off-Premise - Non-Illuminated or Non-Motion
Size of Run: 5,000
Objective: To attract consumers to the Bud Ice product.