Displays & Signs

Client: Lancome Inc., New York
P-O-P Company: Shannen Promotions Inc., New York
Division: Temporary, Multiple Product Line Merchandisers
Size of Run: 4,290 sets of two banners
Objective: To promote the entire Lancome Cosmetic line by enticing consumers with a free gift with any purchase. The gift includes samples of both Lancome's new and established products, allowing consumers to try new items.

Client: British American Tobacco Co., Ohain, Belgium
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.
Division: Permanent, Cigarettes - Illuminated
Size of Run: 106
Objective: To increase brand identification in an arena where smoking is not prohibited. Because fiberoptics are bright and incorporate light and motion, this unit is effective in increasing brand identification.

Client: Burger King/Alcone Marketing, Miami
P-O-P Company: United States Display, Hawk Point, Mo.
Division: Temporary, Quick Service Food Restaurants
Size of Run: 8,400
Objective: To create awareness of the introduction of Burger King's new french fries and to promote the Free Fry-Day. To capture consumers' attention and ultimately to get people to talk about Burger King's new fries.

Client: Rubbermaid Inc., Wooster, Ohio
P-O-P Company: Darko Co., Twinsburg, Ohio
Division: Permanent, Lawn and Garden Supplies
Size of Run: 850
Objective: The display promotes many uses of the product line. The graphics create an atmosphere of the products in use instead of empty.

Client: Cosmair Inc., Clark, N.J.
P-O-P Company: Consumer Promotions International, Mount Vernon, N.Y.
Division: Permanent, Men's and Women's Colognes, Fragrances, Eau de Toilette, etc.
Size of Run: 3,840
Objective: A gravity-feed device helps distinguish this product from other on-counter pieces. The design of the unit mirrors the packaging of the product and a tester bottle on the side of the display creates an "open-sell" atmosphere to encourage consumer interaction.

Product: Shovels
P-O-P companies: Menasha Packaging (design and manufacture), Yukon, Pa.; D & S Communications (graphic design), Mansfield, Ohio
Distribution: Home centers
Introduction: April 1997
Duration: Temporary
Construction: Corrugated
Placing this self-shipper in out-of-section departments throughout a home center increased shovel sales five-fold versus traditional pegboard displays on a home center's H-frame racking.