Displays & Signs

Product Promoted: Clorox Automatic toilet bowl cleaner
Objective: To move product quickly from a false-bottom display that offers a full-pallet look without the load.
Distribution: Warehouse stores and club stores
Introduction: January 1998
Construction: Corrugated
Producer: Inland Paperboard and Packaging Inc., Indianapolis

Client: Kawasaki Motors Corp.
Products Promoted: Kawasaki motorcycles, JetSki personal watercrafts, all-terrain and utility vehicles
Display Description: See-through window graphics for showroom windows
Distribution: Dealer showrooms
Objective: To support seasonal product promotion campaigns.
Introduction: March 1997
Construction/Materials: Clear vinyl with pressure-sensitive liner
P-O-P Company: ClearChoice Marketing Inc., Charlotte, N.C.

Client: Prestone Products Corp.
Product Promoted: Pro-Clean interior carpet cleaner
Display Description: 48-count Case Stacker Floor Display
Distribution: Mass merchants, automotive specialty stores
Objective: To gain a secondary product location and to increase product sell-in to retailers.
Introduction: March 1997
Construction/Materials: B-flute corrugated, flexo printed
P-O-P Company: Taurus Packaging & Display Corp., Cherry Hill, N.J.

Client: American Honda Motor Co./Acura Division
Products Promoted: Exterior/interior combinations for Acura cars
Display Description: Acura Color & Trim Showroom Portfolio
Distribution: Dealer showrooms
Objective: The color and fabric books are intended to present all the exterior/interior combinations that are offered. The books are portable and allow the salesperson to customize his presentation. To control costs, the books were designed to be changeable; the color and trim samples can be replaced yearly with model changes.