Displays & Signs

Products Promoted: Aroma Elite coffee maker and Infinia computer
Objective: To increase retail sales by positively influencing shoppers at the point-of-sale.
Distribution: Mass merchants, computer stores
Introduction: 1997
Construction: Preprinted corrugated containers
Producer: Stone Container Corp., El Paso, Texas, and Birmingham, Ala.

Client: Subaru of America
Products Promoted: Subaru automobiles
Display Description: Signature of Excellence Showroom Kit
Distribution: Subaru automotive dealerships -- either exclusive or multi-line with other makes.

Client: Custom Chrome
Products Promoted: Motorcycle accessories
Display Description: Moto Headlamp/Clock
Distribution: Dealer showrooms
Objective: To build brand image in dealer showrooms.
Introduction: July 1997
Construction/Materials: Chrome laminated, vacuum formed and printed
P-O-P Company: 206 Marketing, Portland, Ore.

Client: Volkswagen of America
Products Promoted: Optional alloy wheels
Display Description: Alloy Wheels Floorstand
Distribution: Dealer showrooms and parts departments
Objective: To display customer choices of optional alloy wheels.
Introduction: March 1997

Thomson-Leeds Company Inc.
Duracell USA
Comments: This display's unique shape was created to reinforce a new battery product's high-tech image. While distinctive in appearance, this prepack display is easy to load and refill. Flashing lights attract attention and the brochure pockets enable consumers to learn more about the product. This display exceeded original placement objectives by more than 50 percent.