Displays & Signs

Client: Skechers USA Inc., Manhattan Beach, Calif.
Name of Display: Skechers Inflatable Picture Frames
Distribution: Independent shoe stores, specialty stores, department stores, company-owned stores
Objective: To provide eye-catching neon-colored frames with Skechers photo inserts to be used in shoe displays and as a gift-with-purchase. To enhance and draw attention to Skechers products.
Introduction: November 1997
Expected Length of Use: Permanent

Client: Allied Signal
Products Promoted: Oil filters
Display Description: Fram Oil Filter Display
Distribution: Auto parts stores
Objective: The client wanted to market its product cost effectively and make the setup of the display simple and efficient. The unit was produced with custom graphics and packaging.
Introduction: January 1997
Construction/Materials: Corrugated
P-O-P Company: Merchandising Inventives Inc., Lake Bluff, Ill.

Client: Various marketers
Display Description: Scale size of NASCAR car side
Distribution: Dealer showrooms, automotive superstores, repair shops
Objective: To draw attention to specific sale or promotional areas.
Introduction: July 1997 with new products added monthly
Construction/Materials: Spectar co-polymer
P-O-P Company: Racing Decor, Mooresville, N.C.

Client: Whistler Corp.
Products Promoted: Radar detectors
Display Description: Three-sided Carousel Counter Display
Distribution: Mass merchants and consumer electronics stores
Objective: To create a unit that would draw attention to Whistler radar detectors in crowded consumer environments and to introduce its newly revamped brand image in the marketplace.
Introduction: January 1998
Construction/Materials: Fluorescent orange LISA, plexi-acrylic base, cold-bent PETG, three-sided carousel

Product: Shoe insoles
Number of displays: 100
P-O-P company: Media Vision, Encinitas, Calif.
Distribution: Shoe, sporting goods and outdoor stores
Introduction: November 1997
Duration: Permanent
Construction: Birch structure, ABS shelves and header, metal casters
Interchangeable parts allow retailers to display different insoles with name plaques above each sample.