Displays & Signs

Retail chain: The Home Depot Inc.
Marketer: Motorola Inc.
P-O-P company: Visual Marketing Inc., Chicago
Purpose of display: These two displays were designed to provide a permanent home for two-way radios in Home Depot stores. A counter display was placed in the front of the store to direct consumers to the full display.

Retail chain: Fred Meyer
Marketer: Positive Communications
P-O-P company: Visual Marketing Inc., Chicago
Purpose of display: This pager display was specifically designed to match a nearby cellular phone display in store locations.

Client: GNB, Atlanta
Distribution: Club environments
Size of Run: 475
Producer: Innovative Marketing Solutions, Bensenville, Ill.
Division: Permanent, Automotive Aftermarket
Objectives: To create a more dominant and organized presentation within the automotive department and to eliminate the need for additional pallet merchandising of fast-moving SKUs by increasing the number of facings on the battery rack merchandiser.

Client: Frito-Lay Inc., Piano, Texas
Distribution: Supermarkets, mass merchants
Size of Run: 8,600
Producer: Inland Consumer Packaging and Displays, Indianapolis
Division: Temporary, Snacks, Cookies and Crackers
Objectives: To design a promotional vehicle that targets the 18- to 35-year-old demographic to help move more Tostitos Restaurant Style chips and dips. The display needed to incorporate the Tostitos Fiesta Bowl theme and be modular and shoppable from three sides.

Client: Langeveld Bulb Co., Freehold, N.J.
Distribution: Supermarkets
Size of Run: 1,500
Producer: Weber Display & Packaging, Philadelphia
Division: Temporary, Lawn and Garden Supplies
Objectives: To create a floorstand that maintained the continuity of the entire program, while introducing the client's new line of "International Classics" bulbs.

Retail chain: Wild Pair
Marketer: Skechers USA
P-O-P company: United Displaycraft, Des Plaines, Ill.
Purpose of display: This shoe tower was developed as a permanent display to complement Wild Pair's interior store design and to borrow from Skechers image as a youthful brand.