Displays & Signs

Client: Duracell Inc., Bethel, Conn.
Distribution: Mass merchants
Size of Run: 1,500
Producer: Display Creations Inc., Brooklyn, N.Y.
Division: Permanent, Film and Batteries
Objectives: The display was designed to be the major battery center of the store. It was necessary to create a highly visible four-sided unit with large merchandising graphic panels in order to be accessible and visible from all sides.

Client: Motorola, Suwanee, Ga.
Distribution: Home Depot stores
Size of Run: 200
Producer: ASA Inc., Bensenville, Ill.
Division: Permanent, Telecommunications
Objectives: The client wanted a multi-functional display to effectively introduce its professional radios at retail. Motorola needed a secure and upscale presentation that would easily accommodate assorted product planograms and periodic updates or changes.

Retail chain: Wal-Mart Stores Inc.
Marketer: Rexall Sundown
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Purpose of display: This four-sided, spinner floor display was designed to educate consumers about Wal-Mart's extensive selection of vitamin supplements and direct them to the pharmacy section of the store.

Client: Revlon International UK, London
Distribution: Super Drugstores and Chemists
Size of Run: 120
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Multinational
Objectives: To create an open-sell environment with testers. The unit had to be flexible and adaptable to accommodate various customizations of planograms in any retail environment.

Retail chain: PetsMart Inc.
Marketer: Doskocil Manufacturing Co.
P-O-P company: White Plus, El Segundo, Calif.
Purpose of display: This merchandising program enabled PetsMart to display a full line of doghouses and carrier products fully assembled, while also merchandising accessory products within the same space.

Client: Blau Marketing
Producer: Thomson-Leeds Company Inc.