Displays & Signs

Client: PPG/Olympic Stains, Pittsburgh
Distribution: Independent dealers (paint stores, hardware and lumber/building material outlets) with limited shelf space
Size of Run: 350
Producer: Darko Co., Twinsburg, Ohio
Division: Permanent, Building Supplies

Product: Krylon and Living Color spray paint
P-O-P company: Promo Edge, Menomonee Falls, Wis.
Distribution: Home centers and hardware stores
Introduction: April 1999
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
Sherwin-Williams Consumer Group has expanded last year's "30-Minute Makeover" campaign for its Krylon and Living Color brands of aerosol paint. The promotion's display inventory was also expanded.

Client: Cendant Software, Torrance, Calif.
Distribution: Mass merchants and specialty computer software retailers
Size of Run: 2,000
Producer: White Plus, El Segundo, Calif.
Division: Temporary, Computer Software
Objectives: To gain primary placement in retail accounts that don't currently carry Cendant's product line, as well as gain secondary placement at those that do carry the client's product.

Client: RNR Inc., Plymouth, Minn.
Distribution: Supermarkets
Size of Run: 1,500
Producer: Kell Specialty Products, Chippewa Falls, Wis.
Division: Semipermanent, Toys
Objectives: To help the customer find the "feature of the week animal" and to encourage successive weekly trips to the store. This unit is meant to be refilled and to run the length of the promotion with all of the animals in the series.

Client: Parfums Givenchy, New York
Distribution: Department stores and specialty stores
Size of Run: 100
Producer: P.O.P. Displays International, Woodside, N.Y.
Division: Permanent, Testers
Objectives: To make the client's customers aware of the Givenchy Prism line. To showcase the beauty of the products and allow testing, while informing consumers on how to achieve different looks with the makeup.