Displays & Signs

Client: BRIO Corp., Germantown, Wis.
Distribution: Independent toy stores
Producer: Benchmarc Display Inc., Vernon Hills, Ill.
Division: Permanent, Toys
Objectives: To introduce BRIO'S new motion train and cars while grabbing consumers' attention with a colorfully decorated and dimensional header that demonstrates the total train environment.

Client: Seagram Beverage Co., New York
Distribution: Off-premise accounts
Size of Run: 640
Producer: Everbrite Inc., Greenfield, Wis.
Division: Permanent, Off-Premise - Illuminated or Motion
Objectives: As a new brand for Seagram's to import, market and distribute, the client wanted to increase brand awareness by targeting consumers at the point-of-sale.

Product: Bosch and Skil saw blades
P-O-P company: Rosebud Container Corp., Chicago
Distribution: Hardware and home center stores
Introduction: November 1998
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
S-B Power Tools produced similar displays to introduce its newly upgraded jigsaw blades to contractors and consumers.

Product: Bottles of wine
Number of displays: 3,300
P-O-P companies: Myco Inc. (metal rack), Rockford, Ill.; The Integer Group (header and ID cards), Dallas
Distribution: 7-Eleven wine departments
Introduction: November 1998
Duration: Permanent
Construction: Metal, cardstock
Display set-up: Retail staff
Retail chain 7-Eleven has introduced a wine rack to give its stores more presence in the market and to expand its offering into a wider and higher-quality range of products.

Client: RJ Reynolds Tobacco Co.
Producer: Imageworks Display & Marketing Group
Comments: The purpose of this display was to create a nostalgic bond between the Camel brand and the Zippo brand. The display reproduces a 1900's era cigarette display. The original was meticulously photographed and the artwork retouched. More than 10,000 displays (scaled down from the original) were sent into the marketplace.