Displays & Signs

Client: Ericsson, Research Triangle Park, N.C.
Products Promoted: Ericsson cellular phones
Objective: The lighted sign was distributed to cell phone service providers to indicate that their stores offer Ericsson cellular phones. The purpose is to build brand recognition while linking Ericsson phones with the services being offered.
Introduction: May 1998
Construction/Materials: Screen-printed acrylic face, vacuum-formed polystyrene back, standard fluorescent lighting fixture

Client: Upshot, Chicago
Products Promoted: Sony's "Xplod" product line
Objective: The goal was to create awareness for the product line on a display that is easy to set up. A free offer for Xplod clothing with the purchase of select products was also indicated.
Introduction: October 1998
Construction/Materials: Four-color process lithograph and B-flute corrugated litho-mounted to B-flute and die-cut; all components were preattached to reduce field assembly time
P-O-P Company: Rapid Displays, Chicago

Client: Holborne Co., Toronto
Products Promoted: Children's interactive CDs
Objective: The interactive music merchandiser is designed to attract children with its bright colors and unique shape. With a CD-ROM player installed, potential buyers can "try before they buy." When placed with an adult music merchandiser, a complete family of music can be showcased.
Introduction: March 1998
Construction/Materials: MDF board, tubing, metal
P-O-P Company: CDA Industries Inc., Scarborough, Ontario

Product: Socks
Number of displays: 1,000
P-O-P company: Corrugated Container, Roanoke, Va.
Distribution: Mass merchants, sporting goods stores
Introduction: October 1998
Duration: Temporary
Construction: Corrugate
Display set-up: Retail staff
Arriving prestocked, Moretz Sports' corrugated counter display drives sales of its NASCAR-licensed socks.

Client: Nabisco USFG Merchandising Dept., Parsippany, N.J.
Producer: Smurfit-Stone Display Group, Sandston, Va.
Marketing Objective: The client wanted to re-engineer its standard unit to make it easier to set up, to be more cost-effective and to hold 18 cases of product on pegs and 14-1/2 cases in the dump bin.

Client: Tony & Tina, New York
Producer: The Royal Promotion Group, New York
Marketing Objective: For the launch of this unique product, this display has added value because it provides testers, saleable product, a mirror and informative copy on a revolving display with a small footprint.