Displays & Signs

Client: City Ljusreklam, Stockholm, Sweden
Product Promoted: Abro beer
Objective: To capture consumers' attention at the P-O-P. The printed logo is an enlarged duplication of the beer's label.
Introduction: March 1998
Construction/Materials: Sign with logo printed on transparent Lexan, custom-colored glass words, 9KV transformer
P-O-P Company: Sunlite Technologies Ltd., Fort Lauderdale, Fla.

Client: Anheuser-Busch Inc., St. Louis
Products Promoted: Budweiser, Bud Light and Bud Ice beers
Objective: To use motion to capture the attention of consumers during the Halloween season.
Introduction: October 1998
Construction/Materials: Litho-printed SBS, LED lighting system, battery operated motor
P-O-P Company: Rapid Displays, Chicago

Product: Brick pavers
Number of displays: 100
P-O-P company: Ruszel Woodworks, Benicia, Calif.
Distribution: Independent distributor's showrooms
Introduction: November 1998
Duration: Permanent
Construction: Wood
Display set-up: Field staff
General Shale has introduced a floorstand to shift brick paver products off showroom floors and up to customers' eye level.

Client: Price Weber Marketing Inc., Louisville, Ky.
Product Promoted: Early Times Old Style Kentucky Whisky
Objective: Designed to hold 50 ml bottles of the product, this counter unit's goal was to increase product visibility at off-premise locations while encouraging impulse buying. The display incorporates a real horseshoe, which helps connect the consumer with the brand image.
Introduction: May 1998
Construction/Materials: Acrylic, aluminum horseshoe, screen printing

Product: Yuengling Brewery products
Number of displays: 1,500 initial run; ongoing production
P-O-P company: Heritage Frame & Glass Creations, Nesquehoning, Pa.
Distribution: Regional on-premise accounts
Introduction: Fall 1998
Duration: Permanent
Construction: Lightweight polymer frame double-strength glass
Display set-up: Retail staff
A replica of an antique mirror made for Yuengling Brewery at the turn-of-the-century is being used to draw consumers to America's oldest brewery.

Client: E. & J. Gallo Winery, Modesto, Calif.
Product Promoted: Cask & Cream Liqueur
Objective: To grab consumer's attention at the shelf where the product resides among competing products with an "Owner's Manual" displayed and dispensed from a Talker Pocket literature holder.
Introduction: July 1998
Construction/Materials: Clear PVC vinyl
P-O-P Company: Western Packaging & Display Corp., Novato, Calif.