Displays & Signs

Client: Schieffelin & Somerset Co., New York
Producer: Flair Display Inc., Bronx, N.Y.
Marketing Objective: To create a unit that would stand out from other backbar pieces and spur consumer trial. The display increased the product's visibility.

Rayovac gets charged at retail with permanent display centers and secondary placements

Client: Disney Consumer Products/Mattel, Burbank, Calif.
Producer: White Plus, El Segundo, Calif.
Marketing Objective: To increase sales by winning prime selling space in a Toys 'R' Us feature shop and to increase awareness of the movie's release.

Client: Cobra Electronics Corp., Chicago
Products Promoted: microTALK handheld two-way radio communication device
Objective: The new product is positioned in prime, high-traffic locations in Kmart stores. It is designed to spur impulse sales.
Introduction: April 1999
Construction/Materials: Corrugated with four-color process printing
P-O-P Company: Robert Nielsen & Associates Ltd., Rolling Meadows, Ill.

Client: Miller Brewing Co., Milwaukee
Distribution: On-premise accounts
Size of Run: 1,050
Producer: MoldRite Products Inc., Waukesha, Wis.
Division: Permanent, On-Premise - Non-Illuminated or Non-Motion
Objectives: The sign was designed to support the Icehouse sports-like image and visibility in the marketplace. The large mouth bass mounted on a board identifying with the Icehouse brand is a strong visual that sportsmen can identify with.

Client: Nintendo of America, Redmond, Wash.
Products Promoted: Nintendo software and gaming sets
Objective: Because high visibility is needed in highly competitive arenas, a fiberoptic display that looks brighter from a distance and appears to move was created.
Introduction: April 1999
Construction/Materials: Aluminum, plastic, fiberoptics, halogen lamp, acrylic, synchronous wheel
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Client: Procter & Gamble Co., Cincinnati
Producer: Chesapeake Display and Packaging Inc., Winston-Salem, N.C.
Marketing Objective: To introduce this new product to the marketplace and to increase consumer interest by using a motion header that illustrates the competition's broom product failure vs. Swiffer's successful product.