Displays & Signs

Client: Ericsson, Los Angeles/Wunderman, Cato, Johnson, Miami
Products Promoted: Hands-free system for cellular phones
Objective: By imitating the dashboard of a car, the display draws attention and illustrates that it is safer to drive and talk while using this system. Because it's interactive, customers can actually call from the display to experience the sound quality and ease-of-use.
Introduction: March 1998

Client: Havas Interactive Inc., Torrance, Calif.
Producer: Justman Packaging & Display, Los Angeles
Marketing Objective: To attract both parents and children who buy educational software.

Client: Forefront Records, Franklin, Tenn.
Product Promoted: New CD by Rebecca St. James
Objective: The 24-inch-square inflatable CD case is part of a "launch package" distributed to record stores. It hangs from the ceiling above the Christian music section so the print of the artist's face draws attention.
Introduction: April 1999
Construction/Materials: 0.2mm PVC, I-beam construction, masonite top and bottom, four-color process printing
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: CompUSA, Dallas
Products Promoted: DVD, WebTV, and DBS (Digital Broadcast System)
Objective: The endcap kiosk merchandises multiple SKUs of DVD players, WebTV and DBS. It highlights the line of products that CompUSA is carrying and educates the consumer about these new technologies through an interactive presentation.
Introduction: November 1998
Construction/Materials: Wood, metal, plastic and interactive electronics
P-O-P Company: Robert Nielsen & Associates Ltd., Rolling Meadows, Ill.

Brookdale Plastics, Plymouth, Minn., won an award for its Metacom Meijer's Music Station recently. It was recognized as the best in the heavy-gauge - thermoformed assembly category.
   The interactive unit was designed to enhance the sale of CDs and cassettes and features a touchscreen that enables the consumer to sample music from a variety of titles. The unit is further enhanced with backlit transparencies and metallized vacuum-formed parts.

Client: CONXUS, Greenville, S.C.
Products Promoted: Pocketalk, a paging/answering service
Objective: The display demonstrates the new paging technology that delivers messages, via a pocket pager, in the caller's own voice. The voice box plays three different messages to avoid repetition.
Introduction: November 1998
Construction/Materials: Clear acrylic, four-color process that is die cut to shape, consumer-activated voice box, dummy pager on retractable tether
P-O-P Company: Visual Marketing Inc., Chicago