Displays & Signs

Client: Intel Corp., Santa Clara, Calif.
Products Promoted: Intel Pentium III Processor
Objective: The permanent endcap is placed in high traffic areas of Circuit City's computer hardware section where Intel personal computers are showcased. The display is easy to install and may be easily updated.
Introduction: February 1999
Construction/Materials: Fabricated metal, powder coating, acrylic, styrene and screen printing
P-O-P Company: Frank Mayer & Associates Inc., Grafton, Wis.

Client: The Worldwide Co., Oak Brook, Ill.
Producer: Rapid Displays, Chicago
Marketing Objective: To tie-in McDonald's Supersize Value Meal with the launch of Disney's new Animal Kingdom Theme Park.

Client: Tarkett Inc., Whitehall, Pa.
Producer: PFI Displays Inc., Rittman, Ohio
Marketing Objective: To enhance Tarkett's image by creating an upscale in-store presentation that would deliver a powerful brand position and make the product stand out from the competition.

Client: Ericsson, Los Angeles/Wunderman, Cato, Johnson, Miami
Products Promoted: Hands-free system for cellular phones
Objective: By imitating the dashboard of a car, the display draws attention and illustrates that it is safer to drive and talk while using this system. Because it's interactive, customers can actually call from the display to experience the sound quality and ease-of-use.
Introduction: March 1998

Client: Havas Interactive Inc., Torrance, Calif.
Producer: Justman Packaging & Display, Los Angeles
Marketing Objective: To attract both parents and children who buy educational software.

Client: Forefront Records, Franklin, Tenn.
Product Promoted: New CD by Rebecca St. James
Objective: The 24-inch-square inflatable CD case is part of a "launch package" distributed to record stores. It hangs from the ceiling above the Christian music section so the print of the artist's face draws attention.
Introduction: April 1999
Construction/Materials: 0.2mm PVC, I-beam construction, masonite top and bottom, four-color process printing
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.