Displays & Signs

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Visual Marketing Inc., Chicago
Marketing Objective: To make the product available, visible and to provide brand advertising while re-establishing the Camel brand among smokers between the ages of 21 and 24.

Client: Energizer Battery Co., St. Louis
Producer: Gage In-Store Marketing LLC, Minneapolis
Marketing Objective: To reinforce the battery manufacturers' brand image, create an environment for one-stop shopping and increase impulse battery purchases in Target stores.

Client: Microsoft Corp., Redmond, Wash.
Products Promoted: Microsoft Mouse line
Objective: The display system is part of a marketing strategy designed to increase line awareness. The modules have glass-look shelves and changeable graphics for flexibility.
Introduction: September 1998
Construction/Materials: Injection-molded styrene, extruded styrene, die-cut vinyl
P-O-P Company: Schutz International, Morton Grove, Ill.

Client: Microsoft Corp., Redmond, Wash.
Producer: Schutz International Inc., Morton Grove, Ill.
Marketing Objective: To attract the international customer's attention to Microsoft's new speaker product. The unit lets customers compare quality and clarity to competitive speakers and understand the technical differences.

Client: P.S. Professional, St. Petersburg, Fla.
Products Promoted: CDs
Objective: The upscale listening station offers a modern way to shop for CDs. Customers can locate a CD of their choice and use the headphones to "try before they buy."
Introduction: July 1998
Construction/Materials: Acrylic and 12-gauge steel
P-O-P Company: Lingo Manufacturing Co., Florence, Ky.