Displays & Signs

Client: Nokia Electronics, Irving, Texas
Products Promoted: Waterproof accessories for Nokia Cellular Phones
Objective: The client wanted a display that would show the waterproof properties of its protective accessories by actually submerging them in water.
Introduction: February 1998
Construction/Materials: Clear acrylic (body of bowl), screen printed on back panel (logo)
P-O-P Company: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.

Client: H. Reitman & Co., Northbrook, Ill.
Products Promoted: Stanley Secure Code/Transmitter
Objective: Through the use of Dick Tracy, a well-known comic strip character renowned for fighting crime with high-tech gadgets, the objective was to increase awareness of the product. The display was created for home centers, mass merchants, discount merchants and hardware store chains.
Introduction: May 1998

Electronic products marketers face a lot of challenges: expanding categories, a variety of distribution channels, and customers with a wide range of product expertise

Product: Lynco brand foot orthotics
Number of displays: 500
P-O-P company: Josephson Wohlers Blut Inc., Parsippany, N.J.
Distribution: Podiatrist offices, sporting goods stores, pharmacies
Introduction: February 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
Apex Foot Health Industries has introduced a floorstand to promote an ongoing monthly sweepstakes program and to draw more attention to its upscale orthotics line.

Product: "The New Way Things Work" reference book
Number of displays: 700
P-O-P companies: Royal Display Co. (metal rack), Middletown, Conn.; Buztronics Inc. (LED light harnesses), Indianapolis; EverReady Inc. (installation of lighting), Bloomfield, N.J.; Middlesex Container Co. (corrugated), Milltown, N.J.; Ares Printing & Packaging Co. (printing), Brooklyn, N.Y.; Girard F. Smith (design and coordination), Newark, N.J.
Distribution: Bookstores
Introduction: September 1998
Duration: Semipermanent

Client: New Balance, Boston
Producer: Thomson-Leeds Company Inc., New York
Marketing Objective: This "U"-shaped display is shoppable from three sides, creating a dramatic brand presentation as consumers enter The Sports Authority. It merchandise 54 individual footwear styles.

Client: Revlon Inc., New York
Producer: Advertising Display Co., Lyndhurst, N.J.
Marketing Objective: To introduce a new line of Streetwear lip, eye and nail products for the X-generation.