Displays & Signs

Client: Tony & Tina, New York
Producer: The Royal Promotion Group, New York
Marketing Objective: For the launch of this unique product, this display has added value because it provides testers, saleable product, a mirror and informative copy on a revolving display with a small footprint.

Client: BIC Corp., Milford, Conn.
Producer: Triangle Display Group, Philadelphia
Marketing Objective: To ensure high product visibility, easy product access and overall attractiveness. The display was designed to accommodate shelf units on all four sides so consumers can quickly see the contents from any angle.

Client: D.K. Publishing, New York
Producer: Taurus Packaging and Display Corp., Cherry Hill, N.J.
Marketing Objective: To ensure off-shelf placement for a new line of children's encyclopedias. The display allows the consumer to interact with the product via its unique tester format.

Client: The Gillette Co. N.A., Boston
Producer: Abstrategy Design & Manufacturing Inc., Matawan, N.J.
Marketing Objective: To allow the consumer to see the unique triple-blade razor out of its package. The unit incorporates the Mach3 graphics and spins the razor so consumers can see all sides.

Client: Estee Lauder Inc., New York
Producer: Consumer Promotions International, Mount Vernon, N.Y.
Marketing Objective: To create a contemporary merchandiser for the launch of a new mascara and also to incorporate the company's full line of mascara in an all-inclusive, space-conscious display.

Client: AudioVox Corp., Hauppauge, N.Y.
Products Promoted: Car/truck stereos
Objective: The display conveys that the "Heavy Duty" car/truck stereos are the most dependable and strongest on the market.
Introduction: February 1998
Construction/Materials: Melamine, styrene, wood, metal, screen printing
P-O-P Company: Ultimate Display Industries, Jamaica, N.Y.