Displays & Signs

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Products Promoted: Camel and Doral cigarettes
Objective: The ceiling logo signs are designed to break through the visual clutter at retail. They offer versatility of placement over merchandisers, near windows and in mid-store locations.
Introduction: 1998
Construction/Materials: Laminated MDF; vacuum-formed, extruded and fabricated styrene; fabricated wire; litho-printed tag and transparencies; fluorescent and incandescent illumination

Client: U.S. Tobacco, Greenwich, Conn.
Products Promoted: Skoal smokeless tobacco
Objective: The client wanted a graphically exciting counter unit that could be used on top of a permanent store merchandiser or as an independent unit. The individual containers needed to automatically feed into position each time one was removed.
Introduction: January 1999
Construction/Materials: Styrene, vacuum-formed channel insert with four-color process litho on E-flute corrugated
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: R.J. Reynolds Tobacco Co., Winston-Salem, N.C.
Producer: Visual Marketing Inc., Chicago
Marketing Objective: To make the product available, visible and to provide brand advertising while re-establishing the Camel brand among smokers between the ages of 21 and 24.

Client: Energizer Battery Co., St. Louis
Producer: Gage In-Store Marketing LLC, Minneapolis
Marketing Objective: To reinforce the battery manufacturers' brand image, create an environment for one-stop shopping and increase impulse battery purchases in Target stores.

Client: Microsoft Corp., Redmond, Wash.
Products Promoted: Microsoft Mouse line
Objective: The display system is part of a marketing strategy designed to increase line awareness. The modules have glass-look shelves and changeable graphics for flexibility.
Introduction: September 1998
Construction/Materials: Injection-molded styrene, extruded styrene, die-cut vinyl
P-O-P Company: Schutz International, Morton Grove, Ill.

Client: Microsoft Corp., Redmond, Wash.
Producer: Schutz International Inc., Morton Grove, Ill.
Marketing Objective: To attract the international customer's attention to Microsoft's new speaker product. The unit lets customers compare quality and clarity to competitive speakers and understand the technical differences.

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