Displays & Signs

Multi-variable testing allows QualPro to measure P-O-P effectiveness in a real-world setting.

Product: Ortho Lock 'N Spray closed-system lawn and garden care products
P-O-P company: The Howard Marlboro Group, New York
Distribution: Lawn and garden departments
Introduction: January 1999
Duration: Temporary
Construction: Wire frame, molded plastic, cardstock
Display set-up: Field sales staff
Both packaging and the cartridge-shaped display for The Scotts Co.'s Ortho Lock 'N Spray feature bright purple coloring to draw attention in the lawn and garden aisle.

A report from the Federal Trade Commission

Client: Burger King Corp., Miami
Products Promoted: "Wild Wild West" kid's meal toys
Objective: To attract consumer attention by tying into one of the summer's blockbuster movies. Also, to reintroduce the Wild West Burger.
Introduction: July 1999
P-O-P Company: Alcone Marketing Group, Irvine, Calif.

Client: The Maxi Saver Group, New York
Products Promoted: Minute Maid, Hi-C drink
Objective: To increase sales by using innovative P-O-P materials.
Introduction: September 1998
Construction/Materials: Four-color UV-coated cardstock, reinforced internally for secure attachment to the shelf by vinyl strapping
P-O-P Company: Outta the Box Dispensers, Dayton, Ohio