Displays & Signs

Product: Sport brand deodorant
Number of displays: 10,000
P-O-P company: The Display Link, Babylon, N.Y.
Distribution: Salons
Introduction: June 1999
Duration: Permanent
Construction: Polyethylene plastic
An attractive and easy-to-assemble plastic locker housing 12 units of American Crew's Sport deodorant has gotten prominent placement in salons.

Client: Sony Music, New York
Product Promoted: Dawson's Creek soundtrack
Objective: To create a consumer connection to the popular show by incorporating each of the main characters inside of a life-size television set above the CD soundtrack. Displays were placed in crucial areas of stores, increasing both the visibility and awareness of the product.
Introduction: April 1999
Number of Displays: 2,700
Construction/Materials: Corrugated, foamboard, cardboard
P-O-P Company: Ventura Group Inc., Ronkonkoma, N.Y.

Client: Miller Brewing Co., Milwaukee
Products Promoted: Lite beer
Objective: E-Z UP Instant Shelter P-O-P stand models will be used in convenience stores and supermarkets to promote Miller Lite during the 1999-2000 NFL season.
Introduction: August 1999
Construction/Materials: 5-foot by 5-foot white, powder-coated frame with a customized screen-printed logo top, sidewall and railskirts. The unit sets up in 60 seconds and is portable.
P-O-P Company: International E-Z UP Inc., Riverside, Calif.

Client: Aafes, Dallas
Products Promoted: Video gaming areas
Objective: To create a fun, exciting, colorful environment while illuminating the gaming area of stores.
P-O-P Company: Fiberoptic Lighting Inc., Grants Pass, Ore.

Multi-variable testing allows QualPro to measure P-O-P effectiveness in a real-world setting.

Client: Whitehall Robins, Madison, N.J.
Products Promoted: ChapStick
Objective: To create a unique display for Walgreens that could attract consumer attention and be easy to refill.
Introduction: June 1999
Number of Displays: 3,000
Construction/Materials: Injection-molded bin, four-color process litho with vacuum-formed lips and expandable styrofoam wrapped product replica
P-O-P Company: Henschel-Steinau Inc., Englewood, N.J.

Client: Foodmaker Inc., San Diego
Products Promoted: Jack's Kid's Meal premiums
Objective: To use the Casper character to attract attention for Jack In The Box's kid's meals.
Number of Displays: 2,000
Construction/Materials: 24-point SBS, 1/8-inch Komatex, 10 mil vinyl, elastic strings
P-O-P Companies: Performance Printing Corp. (printing), Dallas; Promotional Partners Worldwide (design), Dallas