Displays & Signs

Client: Legos Systems, Enfield, Conn.
Distribution: Supermarkets and drugstores
Size of Run: 3,000
Producer: Triangle Display Group, Philadelphia
Division: Temporary, Toys
Objectives: To gain access into new, underdeveloped market segments and non-traditional toy retailers. This display aimed at providing retailers with a dynamic aisle display to attract consumers' attention.

Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances.

Client: Clopay, Cincinnati
Distribution: Home Depot stores
Size of Run: 800
Producer: Cannon Equipment, Rosemount, Minn.
Division: Permanent, Building Supplies

Client: Schieffelin & Somerset, New York
Distribution: Liquor stores
Size of Run: 500
Producer: Flair Display Inc., Bronx, N.Y.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: To increase sales by placing the product in front of the consumer's eyes at the point-of-purchase on the counter. To stimulate impulse sales with a high-quality showcase to feature the three high marquees of Hennessy.

Client: Mattel, El Segundo, Calif.
Product Promoted: Kid's puzzles
Objective: To provide secondary placement during the holiday season and effectively display the puzzles.
Introduction: November 1999
Number of Displays: 1,500
Construction/Materials: Three-color Lusterprint on bleached white corrugated
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Client: Plank Road Brewery, Milwaukee
Distribution: All channels
Size of Run: 450
Producer: Great Northern Corp., Racine, Wis.
Division: Temporary, Beverages -- Beer
Objectives: To design a promotional display that merchandises 12- or 24-packs of Red Dog Premium Beer and cross-merchandise snack products.

Client: Toys "R" Us, Paramus, N.J.
Product Promoted: Jewelry for children
Objective: To engineer a modular spinning rack that would work in an in-line gondola as a single, double or triple unit, depending on the store size and space limitations.
Introduction: July 1999
Number of Displays: 1,700
Construction/Materials: Plastic slatwall
P-O-P Company: Design Display Group, Carlstadt, N.J.