Displays & Signs

Client: Bacardi-Martini Promotions, Miami
Distribution: High-end liquor stores
Size of Run: 1,000
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Semipermanent, Beverages - Liquor
Objectives: To create a display that could promote multiple brands and product formats and be shoppable from two sides. It was also designed to accommodate product weight ranging from 350 to 500 pounds and still be easy to assemble.

Client: United Distillers & Vintners North America, Stamford, Conn.
Distribution: Off-premise retail wine and liquor outlets
Size of Run: 400
Producer: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Beverages - Liquor
Objectives: To create a distinct area featuring the various types of Glen Ellen wines. The graphics feature images of both wine-growing and the enjoyment of drinking wine. The images entice the consumer to try the fine taste of Glen Ellen wine.

Client: Thomson Consumer Electronics, Indianapolis
Distribution: Mass merchants, warehouse clubs, department stores and specialty shops
Size of Run: 150
Producer: Great Northern Corp., Racine, Wis.
Division: Permanent, Entertainment and Computers
Objectives: To create a display that would educate the consumer and demonstrate the features of the RCA Home Theater Surround Sound Speaker System.

Client: Revlon Inc., New York
Distribution: Wal-Mart stores
Size of Run: 4,136
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Temporary, Cosmetics - Women
Objectives: To encourage impulse purchases of Moisture Stay Lip products and to provide consumers with tips on how to coordinate their favorite Moisture Stay shades with their hair color.

Client: Schering Plough Healthcare Products Inc., Liberty Corner, N.J.
Distribution: Supermarkets, drugstores, mass merchants
Size of Run: 4,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Temporary, First Aid and Pharmaceuticals

Client: Johnson & Johnson Consumer Products Co., Skillman, N.J.
Distribution: Mass merchants and chain drugstores
Size of Run: 2,500
Producer: Henschel-Steinau Inc., Englewood, N.J.
Division: Semipermanent, Hair and Skin Care
Objectives: To present a new product on a self-contained display unit, which is compact in size and can be placed in alternate locations in a store.

Product: InerGel golf balls
Number of displays: 7,000 countertop displays; 7,000 floor displays
P-O-P company: Showtime Enterprises Inc., Paulsboro, N.J.
Distribution: Golf shops and sporting goods stores
Introduction: April 1999
Duration: Semipermanent
Construction: Vacuum-formed styrene (countertop); corrugated with plastic side panels (floor)
Display set-up: Retail staff
Floor and countertop displays have helped Taylor Made enter the golf ball market and see its market share steadily increase.

Product: Window heaters and fans
Number of displays: 500
P-O-P company: Detrow & Underwood Inc., Ashland, Ohio
Distribution: Hardware and home center stores
Introduction: August 1999
Duration: Semipermanent
Construction: Cardstock, vinyl stickers
Display set-up: Retail staff
Marvin Manufacturing's merchandising program includes new color-coded packaging that ties into headers, channel strips and a product selection guide.